Ad Research Lead
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the role
Roku pioneered streaming to the TV and continues to innovate and lead the industry. We connect users to the streaming content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. While we are well-positioned to help shape the future of television - including TV advertising - around the world, continued success relies on how well we show our advertisers the value we just delivered.
You will play an integral role in executing against a wide range of primary research projects to help Roku advertisers succeed. You will take ownership in designing the most appropriate research methodology to solve challenges for internal and external stakeholders, including creative ad testing, A/B tests, consumer sentiment, audience and brand insights, industry narratives and campaign measurement, and will leverage syndicated data and AI-driven research where appropriate.
Our environment is fast-paced, requiring the ability to work autonomously with minimal supervision in an ever-changing environment. You will need to demonstrate excellent problem-solving skills. The right mix of organizational and communication skills is key to success. Attention to detail and a proven ability to manage priorities are also essential. We are looking for people ready to lead by example, collaborate with peers, and partner with colleagues and external partners.
For New York Only - The estimated annual salary for this position is between $100,000 and $130,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you'll be doing
- Independently scope and lead end-to-end primary research studies, either in-house, through our custom research panel or through 3P vendors. This includes proposing the most appropriate methodology, leading kickoff calls, creating and maintaining timelines, designing and programming surveys, managing vendors, monitoring recruitment, processing and weighting data, stat testing, data analysis, verbatim coding, generating reports and presenting results both internally and externally.
- Work closely with cross-functional teams including sales, marketing and client service to support individual advertisers (one-to-one) and build category narratives (one-to-many).
- Work closely with measurement and analytics teams to develop creative and media best practices using our research and Roku 1P insights.
- Leverage syndicated data sources (MRI Simmons, GWI, etc.) to answer client and industry quesitons.
- Independently lead and present lift measurement for Media & Entertainment and Theatrical clients and use findings to make actionable recommendations.
- Continuously challenge and improve our array of existing research and measurement solutions.
- Maintain an insights database, making it easy to find and leverage for other clients ongoing.
- Provide guidance and mentorship to junior teammates through knowledge sharing and training.
We're excited if you have
- 5-8 years of experience with primary, secondary and AI-driven research.
- Proven skill with a broad methodological toolkit, including long-form quantitative consumer surveys, creative ad testing, audience and brand insights, tracking, focus groups and conjoint.
- Confidence in selecting the most appropriate research methods for a given problem or question and how/when to leverage and integrate data analytics.
- Media (TV, video, digital) and streaming entertainment (AVODs, SVODs, FAST) experience is preferred.
- Exceptional analytical and problem-solving skills and the ability to work with ambiguous data to create insights that reflect strong business judgment.
- Familiarity or experience with Qualtrics, SQL, Displayr, Tableau, or similar tools, and campaign measurement.
- Speak comfortably in a variety of settings including one-on-one and in front of large group with senior level clients; the ability to adapt communication style for different audiences.
- Ability to collaborate and build close relationships with cross-functional teams.
- Ability to work with agility and prioritize effectively with a strong sense of urgency.
- Comfortable with accepting guidance from other researchers and cross-functional stakeholders.
- A passion for entertainment and how people think and operate.
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Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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