Head of International Ad Sales Monetization
$450k - $600k USD
Teamwork makes the stream work.
Roku is changing how the world watches TV
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Role
Roku is accelerating its international expansion and is seeking a seasoned sales leader to drive advertising revenue, grow market share, and strengthen competitive positioning across markets outside the U.S. The Head of International Ad Sales Monetization will lead a hybrid go-to-market strategy, scaling both direct sales teams and third-party partnerships, while directly managing regional country sales leaders/teams responsible for individual markets. The business today spans a mix of mature and emerging markets, requiring both optimization of existing revenue streams and greenfield build-out.
This executive will bring deep expertise in global market dynamics, key players, and regulatory landscapes. They will have the executive presence to represent Roku at the highest levels, open doors, shape competitive positioning, and establish the relationships, processes, and operational cadence required to capture market share, maximize revenue, and deliver sustained growth. This is a pivotal moment for Roku internationally, with significant untapped demand for CTV advertising and an opportunity to define Roku’s leadership position in key global markets.
The successful candidate will be a proven commercial leader with deep experience in CTV/streaming, digital video, and programmatic advertising across multiple international markets, ideally including Canada, Mexico, Brazil, and the UK. The individual should have a strong network among leading agencies, brand advertisers, reseller partners, and major ad tech platforms, and a proven track record of building and scaling revenue through both direct and indirect channels.
The ideal candidate is data-driven, strategic, and highly practical -able to translate market insights into clear plans, mobilize cross-functional partners, and execute with rigor. They can navigate complex, multi-stakeholder environments, influence senior decision-makers, and develop narratives that resonate with the market. They will work closely with the US-based Sales team to align on global partnership strategies, including Media & Entertainment (M&E) partnerships, ensuring a cohesive approach across regions and driving scaled impact. They are comfortable in a dynamic, entrepreneurial environment, can switch between executive-level storytelling and hands-on deal support, and consistently deliver results. They are an experienced people leader who can coach, develop, and hold accountable market GMs or Heads of Sales.
Characteristics of success at Roku are being a self-motivated individual who takes ownership, possessing a positive attitude, operating with low ego and high integrity, being results oriented, being practical, being hands-on and team oriented, having the desire to win in a highly competitive environment and having the ability to adjust plan and react as needed.
For New York Only - The estimated annual base salary for this position is between $450,000 - $600,000, with additional equity. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What you'll be doing
- Own Roku's ad sales performance outside the U.S., delivering revenue and margin targets for Roku Media
- Evaluate and prioritize new market entry opportunities, including go-to-market model selection, resourcing, and investment strategy
- Directly manage regional market leaders, set goals, provide coaching, and lead weekly operating cadences and quarterly business reviews
- Partner with country sales leaders to build and enable direct sales teams where Roku sells directly and manage reseller or representation partnerships where indirect channels are used
- Develop and execute market-specific go-to-market plans, including pricing and packaging, inventory strategy, and positioning for agencies, brands, and programmatic buyers
- Expand executive relationships across agency holding companies, leading brands, demand-side platforms, and key industry associations to strengthen Roku's presence in strategic forums and decision-making environments
- Partner with Ad Marketing to refine market narratives and materials and contribute to industry events, Upfront/NewFront activity, and thought leadership
- Work closely with Revenue Operations, FP&A, and Media leadership to forecast, track performance, and optimize pipeline, yield, and margin
- Collaborate with Product, Measurement, and Engineering to inform monetization features, localization requirements, and measurement solutions needed in each market
- Drive reseller performance through clear KPIs, enablement resources, incentives, territory planning, and regular business reviews
- Ensure operational excellence in deal execution, including contracting, compliance, inventory allocation, billing, and measurement aligned to local regulations and market practices
- Provide timely market updates to leadership, including risks, opportunities, competitive movements, and recommended actions
- Identify and develop new revenue streams and sponsorship opportunities relevant to each region and scale successful approaches
- Represent Roku in industry forums including IAB, ANA, 4As, and regional equivalents to help elevate Roku's profile and support CTV growth
We're excited if you have
- 15+ years of ad sales leadership experience within CTV, digital video, or programmatic advertising, including meaningful experience across multiple international markets
- Direct experience in Canada, Mexico, Brazil, and/or the UK
- Knowledge of the global media marketplace, including CTV, programmatic advertising, agency holding companies, DSPs, and measurement ecosystems
- Success building and managing hybrid go-to-market models that combine direct sales with reseller or representative partnerships
- Experience leading sales leaders across geographies and time zones with strong goal-setting, coaching, and accountability practices
- A track record of structuring and closing large, multi-market or multi-year advertising partnerships
- Credibility with senior agency and brand decision-makers and experience securing strategic partnerships
- Strong forecasting, pipeline management, and yield optimization capabilities, with comfort owning a complex P&L
- Experience partnering cross-functionally with Product, Engineering, Measurement, Marketing, and Revenue Operations to deliver monetization solutions
- Excellent communication and executive storytelling skills, including strong written communication and external partner presentations
- A global mindset and the ability to navigate local market dynamics, regulations, and cultural nuances
- Multilingual capability, such as Portuguese and/or Spanish, is a plus
- Willingness to travel internationally as needed
- Bachelor's degree required; advanced degree is a plus
- Experience with AVOD, SVOD, PVOD, and TVOD business models is helpful
#LI-LM1
Our Hybrid Work Approach
Roku fosters an inclusive and collaborative environment where teams work in the office Monday through Thursday. Fridays are flexible for remote work except for employees whose roles are required to be in the office five days a week or employees who are in offices with a five day in office policy.
Benefits
Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.
Accommodations
Roku welcomes applicants of all backgrounds and provides reasonable accommodations and adjustments in accordance with applicable law. If you require reasonable accommodation at any point in the hiring process, please direct your inquiries to EmployeeRelations@Roku.com.
The Roku Culture
Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV.
We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.
To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.
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