Area Sales Manager

This role is for one of the Weekday's clients

Salary range: Rs 500000 - Rs 1200000 (ie INR 5-12 LPA)

Min Experience: 3 years

Location: Mumbai

JobType: full-time

We are seeking an experienced Area Sales Manager to drive market development, scale distribution, and build a high-performance sales organization. The role focuses on expanding market presence, managing distributors, and leading sales teams to achieve aggressive growth targets.

Requirements

Key Responsibilities

• Develop and execute sales strategies in target markets to establish a strong category presence.
• Build and maintain strategic partnerships with wholesalers, retailers, and distributors to grow product portfolio nationally.
• Monitor monthly, quarterly, and annual sales forecasts and budgets to ensure profitable growth.
• Lead distributor appointments, onboarding, performance management, SOP implementation, and margin/scheme negotiations.
• Collaborate with internal teams to implement agreements, boost revenue, and address customer needs.
• Lead, mentor, and inspire sales and promoter teams to consistently achieve and exceed targets.
• Set performance standards, design incentive programs, and conduct training sessions to enhance team capabilities.
• Align promotional campaigns with marketing teams to increase brand visibility.
• Plan and execute trade schemes, festival programs, and promotional calendars with key partners.
• Ensure timely collections and payments from retailers and distributors.
• Monitor schemes across distributor and retail channels.
• Analyze sales data, create dashboards/reports, and provide actionable insights for business improvement.
• Track competitor pricing, new product launches, promotional schemes, and retail behavior.
• Benchmark best practices and recommend improvements across distribution, merchandising, and demand planning.

Required Profile

• 3+ years of experience in offline FMCG sales across A+ Stores, Modern Trade, and General Trade.
• Proven track record in distributor management, category growth, market expansion, and negotiations.
• Strong analytical skills; comfortable working with dashboards, targets, and forecasting tools.
• Excellent interpersonal, communication, and relationship-building skills.
• Target-driven, self-motivated, and able to work independently in a fast-paced, high-growth environment.
• Willingness to travel extensively across India.
• Strong networking skills and ability to collaborate effectively internally and externally.

Why This Role is Exciting

• Play a key role in a fast-growing, high-impact startup environment.
• Work directly with the core leadership team.
• Own and shape a critical sales vertical.
• Influence product offerings and promotional strategies at scale.