Be part of a new ASO team from the ground up, shaping its strategy and growth
Develop and implement ASO strategies to increase app visibility and improve conversion rates
Conduct keyword research, optimize metadata (title, description, keywords), and A/B test store assets
Analyze app performance data to refine ASO strategies and drive organic user acquisition
Monitor and report on competitors' ASO strategies and industry trends
Work closely with UA teams to align ASO efforts with paid user acquisition campaigns
Provide localized ASO strategies for different markets and regions
Test and implement AI-driven ASO tools for efficiency and scalability
QUALIFICATIONS
1+ year of experience in ASO with a proven track record of successfully improving app rankings (please provide examples). Especially for casual, hyper-casual games with global traffic.
Strong knowledge of App Store (iOS) and Google Play (Android) algorithms and ranking factors
Proficiency in keyword research tools (e.g., AppTweak, Sensor Tower, MobileAction, Data.ai)
Experienced in A/B testing store assets and analyzing conversion impact
Understanding of app localization strategies for different markets
Strong analytical skills with experience using data-driven insights to optimize ASO efforts.
Familiarity with performance marketing and how ASO aligns with paid UA
Basic design, video editing skills and AI adoption
NICE TO HAVE
Knowledge of SEO principles and how they apply to ASO
Background in app monetization strategies (e.g., ad revenue, in-app purchases)
WILL BE A PLUS
You love music and music-related products
Love to interact with mobile music games/ apps
Prior experience in gaming industry
Being comfortable with data and turning multiple sources of data into insights
Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
Fanatic learner: proactive learning and sharing knowledge
WHAT WE OFFER
Competitive salary, 100% salary during probation
Performance bonus with 30% of company profit shared with no cap
Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
Minimum 12 days paid annual leave + 10 days paid sick leave.
12 days working from home per year
Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
Free daily lunch with 10+ menu options.
Free daily F&B: Snacks, juice, beverage, tea-time
Monthly/Bi-monthly team activity allowance
Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
