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Assistant Manager - Influencer Marketing, Malayalam

JioStar Kochi 1 day ago

marketing

Job Summary :

Regional IMM will manage relationships with regional creators, influencers, and artists, ensuring effective coordination between talent and the organization. The role involves overseeing artist onboarding, contracting, negotiations, and adherence to compliance and brand guidelines. The incumbent will ensure smooth execution of influencer campaigns by maintaining content quality, alignment with brand objectives, and timely deliverables. This position plays a critical role in driving operational excellence and strengthening the organization’s creator network within assigned regions.

About the team:

Team is responsible for driving revenue through strategic commercialization of the company’s owned fictional and non-fictional IP assets. The team partners with national and regional brands leverage these IPs into influencer marketing campaigns, delivering impactful brand narratives and measurable business outcomes. Working cross-functionally with content, marketing, and sales units, the team develops innovative partnership models that enhance brand engagement and IP value playing a critical role in maximizing the commercial potential and visibility of the company’s creative assets.

Manage and nurture relationships with regional artists, influencers, and creators across digital, entertainment, and marketing platforms. Serve as the primary liaison between artists and the organization, effectively resolving queries, issues, and logistical requirements to ensure smooth collaboration.

Oversee artist onboarding, agreements, and documentation processes, ensuring completeness and adherence to company policies. Work closely with Legal and Finance teams to manage contract clauses related to deliverables, exclusivity, usage rights, and indemnification

Lead negotiations on commercial terms, pricing, and deliverables with artists, managers, and agencies while maintaining alignment with organizational budgets and margin goals.

Review and evaluate artist-generated content to ensure consistency with campaign objectives, brand tone, and compliance standards. Collaborate with content and strategy teams to align creative output with the intended narrative and campaign goals.

Partner with internal teams including Campaign Operations, Sales, and Creative to facilitate seamless campaign execution and timely content delivery.

Skills & Attributes for success:

Strong local artist & talent management expertise – experience in managing artists, influencers, creators or talents across entertainment, digital media or marketing domains.

Skilled in resolving queries, and serving as the primary liaison/SPOC between the artist and the organisation

Contracting, Agreements & compliance – Strong understanding of artist agreements, onboarding documentation, contract clauses, deliverables, usage rights, exclusivity and indemnification terms. Ensuring artists comply with brands guidelines, platforms regulations & legal requirements

Negotiation & Commercial acumen – expertise in rate negotiation with artists, managers, agencies & other stakeholders

Content management & Quality assurance – skilled in production understanding, reviewing artist generated content, and ensuring it aligns with brand guidelines, campaign objectives, tone, messaging, and compliance frameworks.

Preferred Education & Experience:

Masters in business administration with 6+ years of work experience in related field.

Malayalam language proficiency is mandatory

About Us :

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of millions of people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity, and any other characteristics or status that is legally protected.