Associate Director, Client Analytics, EU

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Choreogrpah: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.  

Role Summary and Impact

The Associate Director partners closely with the client as well as internal Planning and Investment teams to develop cross-media measurement strategy. You should have a strong understanding of tools in the media analytics and research space, and will become familiar with internal modeling and technology offerings to recognize project opportunities and help interpret results.

The Associate Director leads a mid-size team as part of a larger group. You should have an interest in mentoring and developing their team members, in addition to ensuring deliverables are met. This role covers client facing performance measurement presentations on a monthly basis, data governance management with team, measurement framework build/test design, etc.. Being able to manage workload of the team across multiple brands and deliverables.  

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Primary responsibilities revolve around providing thought leadership with regards to clients’ measurement strategies:         

• Build and mentor a team of analysts (2-3 direct reports under)
• Proficient knowledge of primary buying and ad-serving tools (Prisma, Flashtalking, GCM etc) to ensure proper data quality, piping, and reporting on front end
• Manage internal and external client relationships to guide the Analytics engagements
• Lead performance measurement workstreams and insights/actions (i.e. Monthly reporting pulses, QBRs, Wrap Ups etc.); should be proficient in OIA (observation, insight, action) build and drive value in storytelling with client
• Manage team and be expert in data governance, data quality, QA practices etc.
• Design and manage research projects where applicable (Kantar, Upwave, CINT, DISQO, Dynata etc)
• Evaluate vendors, technologies and new advertising opportunities across 3p Measurement landscape (cross-media measurement, attribution, match market testing, etc)
• Mastery of proprietary Choreograph tools and systems (primarily econometric focused, data visualization, data quality etc) along the DPAM process (Specifically “Measure”)
• Lead advanced analytic requests alongside modeling team, support strategic vision of client (not doing hands on keyboard work for AA, but should be overseeing and ensuring it’s tying in to core measurement and reporting offerings)
• Manage relationships with clients / be very client facing in approach
• Creation and execution of measurement and outcomes frameworks (total portfolio, campaign, tentpole, test & learn etc) along with Director/GDs and core direct reports
• Experience managing a team; experience in the Health/Pharma, CPG space
• Strong analytic and problem-solving skills
• Excellent written, oral, and presentation communication abilities
• Ability to foster collaborative relationships with other cross-functional teams
• Ability to manage and prioritize competing projects and deliverables
• Experience with a variety of the following tools and platforms preferred:
• Data Visualization – DOMO, Tableau, PowerBI
• Web Analytics - Google Analytics, Adobe Analytics
• AdServers – Flashtalking, GCM
• Advanced Analytics solutioning (MMM, MTA, Agent-based modeling, Spot Lift, Performance Modeling etc)
• Syndicated Measurement: Nielsen, comScore
• Ad Effectiveness Research: Kantar Millward Brown, Upwave, CINT, Dynata, DISQO
• Familiarity with SQL, R, Python a PLUS

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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