Associate Director, Content

We strongly encourage people of color, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, and individuals with disabilities to apply. As an equal opportunity employer Walker Sands is committed to diversity, equity, and inclusion and welcomes everyone to our team.

In your application, please feel free to note which pronouns you use (For example – she/her/hers, he/him/his, they/them/theirs, etc).

If you need reasonable accommodation at any point in the application or interview process, please let us know.

The Opportunity

Walker Sands is looking for an Associate Director, Content to help lead and evolve how we deliver content that drives meaningful business outcomes for B2B brands.

This is a senior, client-facing role for someone who brings both strategic perspective and hands-on expertise in demand generation content. You’ll work closely with our paid media, strategy, analytics and other teams to plan and execute content that supports integrated campaigns from early engagement through conversion.

You’ll play a central role in shaping demand generation content programs, guiding clients and teams, and ensuring the work we deliver is not only well-crafted, but effective.

What You’ll Do

Lead Demand Generation Content Strategy

• Develop content strategies that support integrated demand generation campaigns and conversion goals
• Partner with paid media, strategy, analytics and other teams to align messaging with audience, channel and campaign approach
• Guide the creation of key campaign assets, including emails, landing pages and lead generation content
• Use performance insights and testing to refine and improve content over time
• Support new business efforts through thoughtful strategy, scoping and client conversations

Create and Elevate B2B Content

• Oversee and contribute to a range of content, including campaign assets, blogs, bylines, ebooks, white papers and research reports
• Step in as a lead writer or editor on complex or high-priority work
• Help clients translate complex ideas into clear, credible and engaging content
• Ensure content aligns with buyer needs, channel expectations and performance goals
• Act as a trusted advisor to clients, identifying opportunities to strengthen and expand content programs

Lead People and Process

• Manage and mentor 1–2 team members, providing ongoing feedback and support
• Help ensure projects are scoped appropriately and delivered efficiently
• Identify ways to improve processes, quality and collaboration across the team
• Contribute to broader team initiatives and training efforts

What You’ll Bring

• 6+ years of experience in B2B content, including strong exposure to demand generation
• Experience developing campaign-driven content such as email, landing pages and lead generation assets
• A solid understanding of how content supports the buyer journey
• Experience using performance data and testing to inform content decisions
• Confidence presenting ideas and recommendations to clients
• Experience managing or mentoring others
• Comfort participating in and supporting sales efforts.
• Strong writing and editing skills, with attention to clarity, structure and purpose
• Agency experience is a plus
• Familiarity with AI tools and emerging technologies preferred

Why This Role Matters

At Walker Sands, content plays a central role in how we help clients grow. This position is an opportunity to shape work that connects strategy, creativity and performance — and to help raise the bar for how content contributes to demand generation across the agency.

Compensation + Benefits

• We strive for salary range transparency in our hiring process. This is a major step towards not only complying with regulations where required, but also to make sure pay equity and DEI are top of mind during the hiring process. Base salary is only a part of the total rewards package - this role will also be eligible for a bonus based on company performance, as well as benefits. Below is the starting salary for this role:
  Starting Salary: 85,000 - 98,000 a year
• Placement on the salary scale will be determined by various factors, such as, but not limited to, relevant qualifications, certifications, experience, skills, seniority, geographic location, performance, education, business or organizational requirements and internal equity.
• Starting salaries are not inclusive of a full range of compensation for this role and are instead meant to reflect the expected beginning salary for a new hire. Merit-based increases can be earned after time in role.

Total Rewards Package:

• 🩺 Health Coverage: Comprehensive medical, dental, and vision plans, plus mental health resources, pet insurance, fertility benefits, and more.
• 💰 Retirement Savings: Employer-matched 401(k) and access to financial planning services.
• 🌴 Flexible PTO: Take time as needed for vacations, mental health, or personal days. Includes 8 paid holidays, half-day summer Fridays, and a week off between Christmas and New Year.
• 🏡 Hybrid Work: Mix of in-office and remote work, with tools to stay connected across teams.
• 🎉 Milestone Sabbatical: Celebrate five years with a two-week sabbatical and a $2,000 gift.
• 👶 Family Support: Generous paid leave for new parents and caregivers, plus policies for pregnancy loss, adoption challenges, and more.
• 📚 Growth Opportunities: Clear career paths, mentorship programs, and learning events to help you grow professionally.
• 🌟 Culture: Our agency values our supportive, collaborative culture where we work hard to achieve the best outcomes for clients. Read more on our website here!

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