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This is an on-site position at JioStar located in Mumbai.

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Associate Director - Partner Marketing, Digital

JioStar Mumbai 10 days ago

marketing

JioHotstar is revolutionizing digital entertainment consumption in India, offering unprecedented access to the world's most coveted content. Our mission extends beyond streaming—we're creating India's most comprehensive entertainment ecosystem that seamlessly connects global premium content with local audiences.

We are looking for a highly driven B2B marketing professional with a strong analytical bent to join our Partner Marketing team. The ideal candidate will have a solid background in B2B strategy, a deep understanding of how partnerships drive business outcomes & the ability to work magic with Excel & data. You’ll be instrumental in shaping & executing co-marketing strategies with our ecosystem of partners—ranging from telcos, CTVs to digital platforms.

Key Responsibilities

Co-Marketing Strategy & Execution:

Own end-to-end marketing campaigns with partners; craft GTM plans, define key success metrics & track impact on business goals.

Performance Analytics & Reporting:

Build Excel-based models & dashboards to track campaign ROI, conversion funnels & partner-specific growth metrics. Draw insights to inform future strategy.

Stakeholder Collaboration:

Work cross-functionally with partner managers, product, brand,content & analytics teams to build cohesive campaigns.

Market & Consumer Insights:

Leverage internal & external data to identify audience cohorts, content affinities, and engagement drivers that inform partner-specific narratives.

Enablement & Playbooks: Create scalable marketing templates & best practices that empower internal teams with consistent partner-facing narratives. Establish a regular cadence of sharing success stories, campaign learnings & actionable insights to drive alignment & replication.

Preferred Education & Experience

10-13 years of marketing experience, with at least 6-8 years in B2B marketing

Strong analytical skills; comfortable with Excel, pivot tables, data slicing & ROI modelling

Experience working with telco, OEM or CTV partnerships is a plus

Self-starter with an ability to own projects end-to-end

Ability to translate data into actionable marketing narratives

Strong communication and presentation skills

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and steaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.