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Salary information is not publicly listed for this position. Apply directly to discuss compensation with Zeta.

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This is an on-site position at Zeta located in Mumbai.

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Zeta is actively hiring for Marketing roles. Visit the company page to see all open positions and learn more about working at Zeta.

Sr. Associate- Digital Marketing

Zeta Mumbai 9 days ago

marketing

About Zeta

Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. It was founded by Bhavin Turakhia and Ramki Gaddipati in 2015.

Our flagship processing platform - Zeta Tachyon - is the industry’s first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 20M+ cards have been issued on our platform globally.

Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios.

Zeta has over 1700+ employees - with over 70% roles in R&D - across locations in the US, EMEA, and Asia. We raised $280 million at a $1.5 billion valuation from Softbank, Mastercard, and other investors in 2021.

Learn more @ www.zeta.tech, careers.zeta.tech, Linkedin, Twitter

About the Role

Zeta is hiring a Senior Associate – Digital Marketing

Responsibilities

Analyze key KPIs such as CPI, CPA, ROAS, CTR, LTV, and retention to ensure optimal performance.

Manage daily budgets across channels to achieve customer acquisition and revenue goals.

Manage audience segmentation, creative testing, and tracking to ensure every campaign delivers measurable outcomes.

Execute comprehensive SEO strategies including keyword research, on-page optimization, and technical audits to improve search rankings across multiple brands.

Partner with content, design, and product marketing teams to build high-performing ads, landing pages, and lead magnets for each funnel stage.

Build remarketing and lookalike campaigns to re-engage high-intent audiences.

Work with marketing automation and CRM systems like HubSpot to connect paid campaigns with lead scoring and nurturing workflows.

Experiment with new formats, targeting approaches, and bidding strategies to improve campaign efficiency.

Present performance reviews with clear insights, learnings, and next steps.

Skills

3–5 years of hands-on experience in executing digital performance campaigns.

Strong command over Google Ads (Search, UAC, Display) and Meta Ads (Facebook/Instagram).

Proven experience in performance marketing across Google Ads, YouTube & Meta.

Strong analytical ability and comfort with data-led optimisation.

Deep understanding of B2C performance campaigns across channels

Proficiency in SEO, GA4, Google Tag Manager, HubSpot.

Ability to collaborate effectively with creative, web, and content teams.

Clear, confident communication with the ability to tell stories through data.

Curious, creative, and performance-focused mindset.

Experience and Qualifications

3–5 years of experience in performance marketing, ideally in fintech, or technology sectors.

Strong grasp of paid media attribution and end-to-end lead tracking.

Expertise in the Google marketing ecosystem, Meta Ads.

Experience managing campaign budgets and presenting ROI-driven insights to leadership

This role is for someone who blends strategic thinking with hands-on execution—someone who thrives on designing campaigns that turn attention into qualified pipeline.

Equal Opportunity

Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success