Associate II, Brand Sponsorship, Advertising/Marketing- (Remote Birmingham)

The work we do has an impact on millions of lives, and you can be a part of it.

We help protect our customers against life’s uncertainties. Regardless of where you work within the company, you’ll be helping provide protection and peace of mind when our customers need it most.

The Enterprise Brand Marketing Team is responsible for developing, defining and executing the overarching brand marketing strategy and goals, leveraging data-driven insights to inform decisions. This team ensures brand consistency across all marketing touchpoints and strategically positions the brand to enhance market presence and competitiveness. All team members will be adept at translating insights into actionable strategies that drive brand growth and engagement. 

The Brand Sponsorship Associate II will coordinate and execute a comprehensive sponsorship strategy that aligns with the overall brand and enterprise strategy, enhancing brand visibility and partnerships. This individual will provide guidance to execute the annual strategy for corporate sponsorships and facilitate contract negotiations, activation and measurement of Protective’s corporate sponsorship program across all key audiences. 

Provides guidance for accurate articulation of the brand strategy and guidelines across the organization, maintaining brand integrity and consistency in all marketing initiatives.  

Analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and adjust strategies as needed. 

Consults with leadership across the department, and at times, the company to help create communications programs that support brand and sponsorship initiatives. 

Understands key business drivers and applies knowledge towards the execution of annual corporate sponsorship strategy that supports company goal of increasing brand awareness actively participating in the daily workflow 

Leverage sponsorship platforms to enhance brand visibility and strengthen market positioning by identifying opportunities to amplify sponsorship content, expand audience reach, and drive measurable brand awareness and engagement. 

Coordinate project teams comprised of internal and external partners to plan and activate a wide range of sponsorship programming, including large events at Protective Stadium and other external venues 

Facilitate daily workflows and engagement with sports marketing firm, ensuring firm delivers on commitments for contract negotiations, activation, valuation of programs, and develops forward-looking opportunities based on market and audience-led factors. 

Partner with brand strategy, creative, community relations, and corporate communications teams to create cohesive content packages (video, social, digital, event assets, etc.) that highlight sponsorship partnerships and activate them across all marketing channels. 

Support broader enterprise brand strategy and integrated marketing initiatives beyond sponsorships as needed, flexing to priority brand work during slower sponsorship periods. 

Supports overall brand marketing strategies that align with the company's objectives and drive brand growth 

Manage the activation of external awards and recognition programs to highlight honorees while strategically reinforcing the company’s brand positioning, values, and market credibility. 

Experience in brand management, brand positioning, competitive analysis, and market research, with a proven ability to leverage insights to make strategic recommendations 

Excellent communication and project management skills  

In-depth understanding of brand management and market research techniques 

Excellent analytical and project management skills 

Strong analytical skills paired with a creative mind

3-5 years of experience in communications, marketing, or a similar field  

Superior interpersonal and client relationship skills 

Demonstrated skill in copywriting, business writing, storytelling, and communication 

Proven marketing project management skills 

Ability to synthesize information and contribute to recommendations to optimize marketing and communications programs 

Ability to work independently on daily assignments in a fast-paced environment with multiple priorities and stakeholders 

Bachelor's degree in public relations, marketing, communications, or related discipline such as sports marketing

We aim to protect the wellbeing of our employees and their families with a broad benefits offering. In addition to offering comprehensive health, dental and vision insurance, we support emotional wellbeing through mental health benefits and an employee assistance program. Work/life balance is important and Protective offers a variety of paid time away benefits (e.g., paid time off, paid parental leave, short-term disability, and a cultural observance day). The financial health of our employees is just as important as physical and emotional health.  Some of the financial wellbeing benefits include contributions to healthcare accounts, a pension plan, and a 401(k) plan with Company matching. All employees are encouraged to protect their overall wellbeing by engaging in ProHealth Rewards, Protective’s platform to improve wellbeing while earning cash rewards.   

Eligibility for certain benefits may vary by position in accordance with the terms of the Company’s benefit plans.

If you require an accommodation to complete the application and recruitment process due to a disability, please email eric.hess@protective.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application and recruitment process.

Please note that the above email is solely for individuals with disabilities requesting an accommodation.  General employment questions should not be sent through this process.