Associate Manager, Lifecycle Creative

About the Team

The Brand Marketing team sits at the centre of how DoorDash shows up in market and in culture across Australia. We create and oversee all creative—shaping the brand strategy, storytelling, and execution that brings DoorDash to life across every channel.

As guardians of the brand, we ensure our voice, look, and messaging are cohesive and relevant to connect with consumers in the right place, at the right time, and in the right way. As a challenger brand, we push boundaries and take creative risks, balancing data-driven insights with gut instinct to guide decisions. Working across the full marketing mix, Brand Marketing partners closely with cross-functional teams and agencies to deliver distinctive, culturally relevant work that builds long-term brand equity and drives business growth.

This is a hybrid role, requiring 3 days per week in the office (Melbourne or Sydney) and 2 days working remotely.

About the Role

We’re looking for an Associate Manager, Lifecycle Creative to lead the creative strategy and execution of DoorDash’s lifecycle campaigns across email and in-app channels. Reporting to our Brand Manager, you’ll own the end-to-end development of bold, personalised campaigns that bring our service and value proposition to life – driving engagement, firing up CRM performance metrics and unlocking sustainable customer growth across both new and existing audiences. 

This role sits at the intersection of brand, retention and performance and is highly cross-functional. You’ll work closely with CRM, New Verticals, Restaurants, Ad Sales and Analytics teams to translate commercial priorities into customer-first storytelling that’s scroll-stopping and captivating at scale. Balancing big ideas with data-driven precision, you’ll ensure our lifecycle communications are industry-leading, best practice, cohesive, fresh and distinctly DoorDash — while delivering against clear performance goals. 

This is an ideal role for an all-rounder who thrives in fast-paced environments, enjoys owning work from concept to execution, and is energised by producing high-volume, high-impact, data-driven campaigns. You’re as comfortable pushing creative boundaries as you are optimising performance, using both instinct and insight to elevate how DoorDash shows up across every lifecycle touchpoint. 

You’re excited about this opportunity because you will…

• Own the end-to-end creative development and hands-on production of DoorDash’s lifecycle campaigns, from concept through to execution across email and in-app surfaces.
• Ideate and produce bold, personalised work that balances brand storytelling with commercial performance to drive engagement, growth, and retention.
• Translate business and product priorities into customer-first communications that deliver clear utility and standout creative.
• Push creative boundaries and evolve our tone of voice while using data, testing, and optimisation to continuously improve campaign impact.
• Shape how DoorDash shows up across lifecycle channels, ensuring work is cohesive, distinctive, and locally relevant for the Australian market. 
• Partner closely with cross-functional teams like CRM, New Verticals, Restaurants, Ad Sales and Analytics to bring integrated ideas to life 
• Stay across emerging trends, innovations and best-practice in lifecycle, CRM, and personalisation to keep our work fresh and effective at scale.

We’re excited about you because…

• You have 5+ years experience in creative roles with hands-on design and copywriting experience, mostly within lifecycle or CRM functions (emails, push, in-app).  Bonus points for experience in tech, SaaS or E-commerce.  
• You’re Figma proficient.  Bonus points for experience with Braze, Taxi and other CRM software. 
• You understand the nuances of great email marketing - you have a basic understanding of coding considerations and feasibility, and know what will and won't translate into HTML (and customers’ inboxes)
• You understand how to design for a range of experiences and devices (desktop, mobile, dark mode etc.)
• You’re pumped about how much AI is improving/expediting your work already, and curious about how to double down
• You have a deep understanding of customer journeys, audience segmentation, and personalisation, and know how to apply them meaningfully.
• You’re a creative all-rounder: just as comfortable in the conceptual and ideation phase of a project as you are in the copywriting and design execution phase
• You’re a strong collaborator and communicator who thrives in cross-functional, fast-paced environments. 
• You’re comfortable working with XFN partners from technical, creative and strategy teams
• You have strong creative instincts but aren’t precious – you’re comfortable using data, feedback and experimentation to build compelling creative that drives results. 
• Have a strong portfolio that shows excellence in lifecycle storytelling and creative craft.
• You care deeply about quality and consistency, but you’re not afraid to challenge the status quo when it helps the brand stand out.
• You’re motivated by making work that people actually notice, enjoy and remember.

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.

The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey