Audience Development Manager

The Audience Development Manager is responsible for developing, aligning and improving traffic partner relationships with MSN, Yahoo, AOL and other partners, and for day-to-day oversight of the Social Media and Community (blog network) managers.

Responsibilities:

•    Act as the frontline brand manager for Daily Meal editorial product by interacting with established content partners (including daily pitching of forthcoming content) and developing new partnerships
•    Establish new and maintain existing relationships with influencers
•    Communicate audience sentiment and responses to appropriate management and editorial staff

•    Coordinate efforts with and manage the Social Media and Community managers
•    Work closely with sales & marketing team to execute projects and campaigns for  key clients, and proactively communicate “audience story” to advertising sales department and all employees
•    Work closely with editorial staff to optimize content for syndication partners
•    Monitor and analyze traffic activities to determine what does and doesn't work why
•    Track ROI on all campaigns using various analytics tools, such as Google Analytics, ChartBeat, etc.
•    Stay ahead of the curve on industry and social media trends and opportunities and represent the company internally and externally on key industry committees and at key industry events

Qualifications

•    1 -2 years of digital marketing, digital editorial creation, or social media experience at a digital media company

•    Excellent written and verbal communication and presentation skills
•    Experience in multiplatform content extensions and original content production
•    Familiarity with digital analytics and tools such as Omniture, ComScore, Google Analytics, and Facebook Insights
•    Experience managing teams, mentoring, and providing creative guidance
•    Familiarity with Photoshop and Illustrator
•    Working knowledge and understanding of digital technologies, including HTML, DHTML, CSS, XML, ComScore and Nielsen
•    Deep understanding of editorial work flow and output
•    Active personal use of both the desktop and mobile web as well as social networks 
•    Innovative and creative – entrepreneurial mindset with can-do mentality
•    A self-starter
•    Energetic, passionate, and intellectually curious
•    Ability to operate both analytically and creatively with an eye to detail
•    Proactive, results-driven team player
•    Ability to develop and maintain effective working relationships with a high degree of professionalism