B2B Marketing Associate
About Withings:
Withings is on a mission to be the trusted leader in clinical-grade smart health devices. Already the leading innovator of smart scales, our product portfolio includes connected scales, connected blood pressure monitors, sleep monitors, thermometers, and health/activity wearables.
Historically a B2C company, Withings created a new B2B division - Withings Health Solutions - in 2019, to extend Withings’ offering to the Healthcare industry and help bridge the gap between patients and their providers.
Today, our products enable a diverse and growing set of innovators in the healthcare industry to better take care of their patients. From chronic condition management to remote patient monitoring and clinical research, Withings has dedicated solutions that provide the richest array of accurate, real-world data, thanks to our complete ecosystem of connected devices, data connectivity options, and our remote patient monitoring platform.
Withings Health Solutions is a fast-growing division within Withings and we are looking for talented individuals to help us build the future of healthcare.
About the Role:
We are seeking a motivated and detail-oriented B2B Marketing Associate to support lead generation initiatives and help drive pipeline growth across key healthcare and digital health accounts. This role is ideal for someone eager to build hands-on experience in B2B demand generation, digital marketing, and event strategy while working in a fast-paced, collaborative environment.
Working closely with the Senior Marketing Manager, this role will play a key part in executing multi-channel campaigns that target healthcare decision-makers, including executives and clinical leaders at health systems, provider groups, digital health organizations, and remote patient monitoring programs. Responsibilities include managing LinkedIn content, supporting paid advertising campaigns, coordinating industry events, and executing email marketing programs designed to engage prospective partners and customers. This position offers the opportunity to contribute directly to pipeline development and revenue impact.
Key Responsibilities:
Lead Generation & Campaign Support
- Support the execution of integrated B2B marketing campaigns designed to generate qualified leads and drive sales pipeline
- Assist in promoting content and campaigns targeted toward healthcare providers, health systems, and digital health organizations
- Track, analyze, and report on campaign performance metrics to inform optimization efforts
Social Media Management (LinkedIn)
- Manage and maintain the company’s LinkedIn presence with a focus on engaging B2B audiences
- Schedule and publish posts aligned with campaign priorities, industry trends, and company messaging
- Monitor engagement and recommend strategies to improve reach and audience growth among target decision-makers
Paid LinkedIn Advertising
- Assist in the setup, monitoring, and optimization of LinkedIn ad campaigns targeting healthcare and enterprise audiences
- Collaborate on audience segmentation, A/B testing, and performance analysis
- Support reporting on campaign effectiveness, lead generation, and ROI
Email Marketing
- Build and deploy targeted B2B email campaigns using Marketo
- Support audience segmentation and personalization strategies
- Monitor campaign performance metrics including open rates, click-through rates, and lead conversions
Tradeshow & Event Support
- Assist in planning and executing B2B event and tradeshow strategies to support lead generation
- Coordinate logistics, promotional materials, and on-site marketing activations
- Travel to select industry events to support lead capture, brand visibility, and partner engagement
Requirements
- 1–3 years of experience in marketing
- Ability to be in the Boston office 3 days a week (M,T,TH)
- Bachelor's degree in Marketing, Business, Communications, Advertising, Public Relations, English or related field
- Strong writing and communication skills, with the ability to translate complex ideas into clear, compelling messaging
- Familiarity with LinkedIn marketing and social media management
- Experience with marketing automation platforms (Marketo preferred but not required)
- Ability to manage multiple projects and deadlines
- Willingness to travel occasionally for industry events
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Free Food & Snacks
- Fitness Club Reimbursement
- Healthcare & Dependent Care FSA
- Commuter FSA
- Bike-to-work benefit
- Beta Testing of our products