Brand Experiences and Retail Marketing Manager
$107k - $115k USD
About Away
We believe travel makes us better. Launched in 2016 with one perfectly designed carry-on, we now offer a range of luggage and travel essentials for every journey. Together we create, innovate, and embark on this journey as a community of travelers, helping to make travel more seamless for everyone.
Join The Crew
We are hiring a Brand Experiences and Retail Marketing Manager to join our Brand Marketing team. Reporting to the Director of Brand Marketing, this role will lead the end-to-end strategy, development and execution of immersive brand experiences. Bridging brand vision and in-market execution, this role transforms retail stores into cultural and community touch points that drive engagement, traffic, and measurable business impact.
What you’ll do as the Brand Experiences and Retail Marketing Manager:
You’ll own the end-to-end strategy and execution of live brand experiences, leveraging retail stores as the primary platform for connection, storytelling, and community building.
You’ll concept, pitch, and scale innovative experiential programs that deepen engagement and expand brand footprint.
You’ll translate brand strategy into immersive, high-impact in-store activations that feel cohesive across all touchpoints and channels.
You’ll partner with Retail and Marketing leadership to identify local opportunities and develop programming that supports broader brand and revenue goals.
You’ll build comprehensive cross-functional briefs for integrated activations, aligning Brand, Retail, Wholesale, Visual Merchandising, Social, Creative, Growth, and Legal teams around a unified vision.
You’ll own the full lifecycle of retail-based experiences – from ideation and vendor sourcing through execution, measurement, and optimization.
You’ll serve as the on-the-ground brand lead for key experiential moments, making real-time decisions that protect brand integrity and elevate the customer experience.
You’ll identify, onboard, and manage freelance and external partners to ensure high-quality, brand-aligned execution.
You’ll develop and maintain a scalable experiential playbook that enables consistent, efficient activation across markets.
You’ll manage the experiential marketing budget, optimizing investment to drive measurable traffic, engagement, and ROI.
You’ll define clear KPIs, track performance, and translate insights into data-driven recommendations to refine, scale, or sunset programs.
Who you are
You have a minimum of 5 years of experience in either brand marketing, retail marketing, or event production, with a proven track record of managing complex, high-visibility projects from concept through completion
You’re a builder at heart. You have experience creating playbooks, frameworks, or standardized processes that enable scalable and consistent execution across multiple locations
You stay ahead of retail and experiential trends, proactively researching the competitive landscape and identifying opportunities to keep the brand at the forefront of the industry
You understand how to translate a brief and a digital brand voice into a physical, IRL experience
You’re data-driven and know how to measure an event's success (foot traffic, engagement, conversion) and can translate those insights into actionable improvements
You’re a growing, influential leader; you can work with a variety of stakeholders to gain alignment and drive projects forward
You have budget management experience and understand how to direct external vendors or freelancers to deliver high-quality work on time and within scope
You’re creative and innovative; you love to build great new things that are fresh and unique while staying on brand
You’re agile, and motivated by a fast-paced and ever changing environment
You’re passionate about transforming travel for all (but that’s a given!)
Excited to join the team, but not sure you meet all of the qualifications? Please apply, we’d still love to hear from you.
Who We Are
We’re travelers. Travel is about the journey - the transformative experiences and the growth each trip offers. All employees are encouraged to take time to get away through our variety of time away from work offerings.
We’re driven. The work we do matters and collectively drives impact. No matter the job title, everyone at Away is a meaningful contributor in unlocking our ever growing potential.
We’re supportive. We value the entirety of your life's journey, not just the milestones. You'll find an environment that celebrates balance, understanding that your personal passions and commitments outside of work, are threads of the same fabric that makes you unique.
What We Offer
Our total rewards are inclusive of both compensation and benefits. What we offer within a salary range is dependent on a number of factors, including scope and qualifications for the role, skillset, and balancing internal equity relative to other Away employees. Salary and benefit offerings are reviewed during phone screenings to ensure alignment.
Compensation: $107,000 - 115,000 annually
This role is eligible to participate in Away’s Annual Company Performance Incentive Bonus Plan, the terms of which are determined at the discretion of the company
Equity Grant: commensurate with level determined at the discretion of the company
Benefits Overview:
Take care of yourself and your family through our health insurance offerings
Invest in your future by participating in our 401(k) (with a company match!)
Find balance through our many paid time off programs (vacation, wellbeing, holidays, summer Fridays, and compassion leave - just to name a few!)
Build your travel uniform through discount codes, product stipends, and giveaways
Give back through company-sponsored volunteer and charitable opportunities
How We Work
This is an office-based position that works from our Soho, NYC office four days a week. Our working hours are 9am-6pm et, but we embrace a common-sense approach to flexibility in the workplace. It’s about being present, engaged, and balancing work with real-life needs.
Our Commitment
As a company that values diversity, equity, and inclusion, Away seeks individuals of all backgrounds and experiences to apply for this opportunity. We’re creating an environment where everyone can thrive. Our customers are global and diverse, so we’re building a team that is too. Through initiatives like our Employee Resource Groups, anti-racism training, and bias prevention initiatives, we’re building the cultural foundation that gives people the emotional and physical space to bring their authentic selves to work.
EEOC Statement:
Away is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Away is committed to providing reasonable accommodations for individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at talent@awaytravel.com.