Brand Manager
About Soleil Collective
Backed by Gauge Capital, Soleil Collective is building a portfolio of leading high-growth brands specializing in sunless tan, suncare, and bodycare products. Soleil accelerates growth and improves profitability with sales, marketing, operations, and strategic management expertise. We have completed two acquisitions to date: Loving Tan and Coco & Eve.
Loving Tan is the category leader in prestige tanning, delivering the most natural-looking tan. Proudly made on Australia’s famed Gold Coast, the professional quality, natural olive color, and flawless application are beloved by A-listers, creators, and beauty lovers alike.
Coco & Eve’s story starts in Bali, among the island’s volcanic beaches and lush rainforests. The brand allows you to glow up like you just returned from a trip to paradise with our sun-kissed, skin-loving tan products and deliciously scented, efficacious haircare—all formulated with the best tropical Balinese ingredients.
About the Job
This is a hands-on, high-impact role for a true marketing generalist — someone equally comfortable moving between strategy and execution, creative excellence and commercial performance, brand storytelling and real-world retail impact. Reporting into the Global Brand Director, the Brand Manager will own the day-to-day execution of brand strategy, translating big ideas into best-in-class campaigns and content across global markets to strengthen brand equity and grow Coco & Eve’s position as a global leader in feel-good botanical beauty.
The role is deeply collaborative, partnering closely with Growth, Social, Influencer, Creative, Innovation, E-commerce and Retail teams to ensure cohesive, on-brand execution at every consumer touchpoint.
Responsibilities
Brand Strategy & Execution
- Support the development and execution of annual and quarterly brand plans aligned to global business priorities.
- Lead the day-to-day roll-out of brand initiatives, ensuring strategic intent translates clearly into execution.
- Act as a brand guardian, maintaining consistency of voice, tone, visual identity and messaging across all channels
Campaign & Go-To-Market Ownership
- Own end-to-end execution of key brand campaigns and GTM moments — from briefing through to launch and optimisation.
- Develop clear, inspiring briefs for creative, content, social, influencer and paid teams.
- Partner with Innovation teams to support launch readiness and storytelling
- Act as the Brand’s internal north star across architecture, narrative and touchpoints, ensuring all campaign activity is aligned to overarching brand positioning
Content Strategy & Storytelling
- Own annual and quarterly content strategy aligned to brand narratives and GTM priorities across all owned channels.
- Build and maintain a focused editorial calendar spanning hero campaigns, social, eDMs, blog content, and evergreen storytelling — rooted in strategic intent, not output volume.
- Ensure content ladders up to clear brand stories and plays distinct, intentional roles across the funnel (awareness, consideration, conversion and retention).
- Oversee the delivery and quality of flagship brand assets, including hero campaigns, tentpole moments, weekly eDM series and blog pillars, ensuring consistency of voice, tone and message.
- Own weekly eDM briefing process and asset approval, working closely w. the CRM Specialist on metric content optimizations
- Partner closely with E-commerce and Growth teams to ensure eDM and blog content supports campaign performance, SEO priorities and lifecycle engagement.
Cross-Functional Collaboration
- Drive 360 marketing plans, ensuring seamless execution globally w. consistent brand and product storytelling across major retail partners, notably Ulta and Sephora.
- Partner closely with Social & Influencer teams to ensure campaign narratives translate natively across platforms.
- Collaborate with Growth and E-commerce teams to ensure brand campaigns are designed to perform across paid, owned and lifecycle channels.
- Work with Retail and Sales teams to support brand alignment on key moments, toolkits and presentations
Performance, Insights & Optimisation
- Track and analyse campaign and content performance across channels.
- Translate insights into clear learnings and recommendations to inform future planning.
- Define success metrics beyond vanity KPIs, with an understanding of how brand activity supports growth and conversion.
Requirements
Experience & Background
- 5 to 8 years’ experience in brand, marketing or content roles, ideally within beauty, wellness or FMCG.
- Proven experience delivering integrated brand campaigns and go-to-market launches.
- Strong understanding of social, content and digital ecosystems, and how brand storytelling shows up across them.
Skills & Attributes
- Strategic thinker with a strong bias toward execution.
- Excellent project management skills with the ability to juggle multiple workstreams.
- Confident collaborator who can influence cross-functionally without direct authority.
- Data-literate, with the ability to turn performance signals into action.
- High attention to detail with a strong eye for brand quality and consistency.
- Genuine passion for beauty, trends, culture and consumer behaviour.
- Roll-up-your sleeves mentality, and highly intentional with budget management for strong ROI outputs
Why Join Us?
- Be part of a globally scaling beauty brand with strong creative ambition.
- Work closely with senior brand leadership and cross-functional experts.
- Own meaningful brand moments with visibility and impact.
- A culture that values creativity, pace, accountability and collaboration.
Benefits
- Extra Superannuation - Pension plan
- Work From Home - Flexible hours
- Training & Development
- Employee Discounts
- Product Allowance