Brand Manager - Japan Market

Brand Manager – Japan Market

thatgamecompany is best recognized for creating award-winning, enriching, and

meaningful game titles such as Journey, Flower, and flOw. Our most recent game, Sky,

is our most complex undertaking to date. It is a social network built around the values

inherited from a powerful humanistic story. It is a live experience continuously evolving

inside a global online theme park.

Role Overview

We are looking for a Brand Manager for Japan market with strong brand judgment

and a genuine passion for games and creative work, to help shape and drive TGC’s

brand presence and key brand initiatives for Japan market. This role requires both long-term brand thinking and solid execution capability.

Responsibilities

• Support the development and execution of TGC’s brand direction and core

messaging for Japan market

• Own or deeply contribute to brand-level projects, including brand campaigns,

offline experiences, and content initiatives

• Collaborate closely with global teams, local partners, and cross-functional

stakeholders to deliver projects effectively

• Participate in the planning and review of brand-related content (copy, visuals,

video, offline materials) to ensure brand consistency

• Conduct post-project reviews and build long-term insights into Japanese

players and the Japan local market

Requirements

• 3–8 years of experience in branding, marketing, or content-related roles

• Familiar with Japanese market of game industry

• Proven experience managing projects end-to-end

• Strong written and verbal communication skills in both Japanese and English

• A long-term brand mindset, beyond short-term marketing performance

We Value

• A genuine love for games, with clear taste and judgment

• Alignment with TGC’s philosophy and creative values; familiarity with or passion

for TGC games is a strong plus real interest in emotionally driven, experience-oriented brands, beyond surface-level

concepts

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