Brand Manager, Kristin Ess
#MaesaMagic
The next gen beauty company, Maesa is transforming the industry by incubating and growing meaningful, innovative brands and making prestige beauty accessible. Maesa believes beauty ignites inspiration, creativity, imagination, and connection, sparking new ideas and possibilities, and meeting unmet consumer needs. Through best-in-class design, formulation, brand creation and marketing capabilities, Maesa delivers new, better and different products with an unsurpassed speed to market. Maesa works with a variety of retailers to create and launch brands across beauty and wellness categories. The current portfolio includes Kristin Ess, Hairitage by Mindy McKnight, Fine'ry, Being Frenshe, and Niches & Nooks among other brands. For more information, visit www.maesa.com.
POSITION OVERVIEW
We are looking for a skilled and passionate Brand Manager with proven experience in consumer goods to join our marketing team. As a Brand Manager, you are responsible for defining strategies and building annual consumer and channel brand marketing plans by understanding the consumer’s needs, customer and competitive landscape, retailer strategies, business model metrics and market dynamics. This role will work closely with our key customer teams to ensure success and growth at one of our leading retailers.
This role is for someone who thrives in an entrepreneurial environment with the ability to both work independently as well as collaboratively with key cross-functional stakeholders and the brand founder, Kristin Ess.
The role is based in NYC and you will be expected in office 3 days a week, at minimum per Company policy.
KEY RESPONSIBILITIES
- Strategy: Collaborate with the Director to lead development of brand strategy and annual brand marketing plans. This includes business objectives, consumer and channel strategies, and translation of strategies to the consumer through the marketing mix.
- Business Results and Opportunity Assessment: Analyze market and business to identify opportunities for growth, ensure objectives are being met and adjust plans to deliver against growth agenda. Lead post-launch analyses to share key learnings across the organization.
- Business Plan and Project Management and Execution: Manage key brand projects including, but not limited to, advertising, merchandising, promotions, and innovation to deliver on-time with executional excellence. Lead development of briefs that give focused direction to program teams/agencies to develop programs that build equity, drive household penetration and deliver business results. Plan and flawlessly execute launch 360 marketing programs - including, but not limited to, assortment, launch toolkits, competitive deep dives, and support for digital/social/website.
- Creative, Content and Connections: Build brand equity and create value with an ecosystem of creative content and seamless connections through commerce. Define data-based audiences, set content strategy and partner internally and externally to deliver communications objectives and strong marketing ROI.
- Lead through P/L and manage budgeting: Own and manage your part of the marketing budget, ensuring cross-functional alignment, and year end budget performance and delivery. Knowledge of P/L and cost management is an asset.
- Skills & Capability Development: Develop business objectives, performance, personal development, and training plans. Provide coaching, feedback, and guidance.
- Cross Functional Management: Partner with internal teams and external agencies to ensure all product/seasonal activations are planned/executed on schedule and budget.
- Champion the Brand: Drive alignment strategy with senior management and key commercial stakeholders. Responsible for consulting with cross-functional partners and driving alignment across the organization. Participate in key sales and marketing presentations.
Qualifications and Requirements
- Bachelor’s Degree in related field of study
- 5 years of brand marketing/brand management experience
- Beauty and Personal care experience is preferred, but not required.
- Modern marketing capabilities in digital marketing will be highly valued.
- Strong organizational and communications skills with the ability to work within a matrixed team, both internally and externally
- Flexibility and willingness to take on additional responsibilities when needed
- Problem solver who can deal with ambiguity
- Action and results oriented
What We Offer
$90,000/yr - $110,000/yr. Exact compensation may vary based on skills, experience, and location. This position is eligible for participation in a discretionary bonus plan based on individual and company performance.
Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off, a hybrid office setup, and paid leave options, Maesa encourages wellness and balance among employees.
Our Commitment to You
At Maesa, we live by our values of collaboration, curiosity, game-changing, creativity, and discipline. We believe our people and partners are a creative force that catalyzes the possibilities in beauty to break through traditional limits and discover the “new” without restriction. We prioritize creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. As set forth in Maesa’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
Our EVP
Maesa is the next-gen beauty company, where bold ideas become beautiful brands. We ignite the dreamer and doer in each of us. We move at the speed of culture to push boundaries and redefine possibilities unleashing #maesamagic everyday. By fostering a start-up spirit, we equip everyone to lead with accountability & execute with excellence. We champion each voice and empower every journey, creating an environment where we celebrate diversity of thinking, calculated risk taking, and cutting-edge innovation. Growth is personal, intentional, and limitless.
#LI-Hybrid