Brand Strategy Manager
Role Overview
We are looking for a Brand Strategy Manager to lead the development and implementation of brand and category strategies that drive growth, market relevance, and commercial performance. This is a lead role for a strategist who can connect research, insight, creativity, and financial thinking into clear recommendations and strong execution.
The role covers the full journey from initial ideation and concept development to market actualization. It also includes leadership of the strategy team and direct contribution to new business and client-facing proposals.
What You Will Own
- Lead the development of brand strategies designed to grow profit, market share, and commercial impact.
- Build strategic frameworks to assess current brand activity and evaluate new market opportunities.
- Lead concept development from initial idea through viability assessment, refinement, and production readiness.
- Conduct research and analysis to uncover consumer insights and address brand or category challenges.
- Develop financial models, market sizing analyses, and economic forecasts to support new initiatives.
- Translate strategy into strong client-facing proposals that clearly communicate both strategic and tactical recommendations.
- Bridge the gap between creative ambition and financial viability across campaign and concept development.
- Lead, train, and manage the strategy team, including oversight of team output and capability development.
- Contribute to business growth by shaping high-quality decks, recommendations, and strategic responses to client opportunities.
Qualifications
What Success Looks Like
Success in this role means strategy is not only insightful but commercially useful. A strong Brand Strategy Manager produces clear thinking, sharp recommendations, and persuasive proposals that help the business win work, strengthen brands, and execute better ideas with stronger market logic behind them.
Who You Are
You are a structured thinker with strong commercial instincts and the ability to move from insight to action. You are detail-oriented, persuasive, and comfortable balancing strategic depth with the practical demands of execution. You do not see strategy as a back-office function; you see it as a growth-driving discipline that should influence creative work, new business, and market outcomes.
Qualifications and Experience
- 5+ years’ experience in brand strategy within an experiential agency, advertising firm, or in-house marketing team.
- Bachelor’s degree in Marketing, Advertising, Mass Communication, or Business Administration.
- APCON certification or a Master’s degree is a significant advantage.
- Advanced proficiency in Microsoft Office, especially Excel and PowerPoint.
- Exceptional oratory, presentation, and pitching skills.
- Strong negotiation, persuasion, and analytical problem-solving ability.
- Deep understanding of RTM Strategy, Trade Marketing, and TTL solutions (ATL and BTL).
Additional Information
Additional Information
About Great Careers by Kryptr:
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We provide opportunities for ECPs to build successful careers by matching you with roles that fit your skills, interests, and career goals.
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