Broadcast Media Buyer
$55k - $65k USD
What We Believe
Carmichael Lynch is an integrated creative agency built on the belief that the strongest brands are brave enough to define their true purpose. Since 1962, we’ve helped clients uncover their singular brand truth and turn it into work that can’t be ignored. It’s the hard work of simple—ideas strengthened through integration, where disciplines converge and diverge seamlessly around one compelling truth to cut through clutter and drive real business impact.
Our Hiring Philosophy
Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/
What’s In It for You*
- Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
- We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
- A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
- Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k, PTO (vacation/sick time) allowance, maternity leave, parental leave, paid company holidays, Family Building Benefit (adoption, surrogacy benefit), and much more.
*Please note that these benefits only apply to full time roles
We are seeking a Broadcast Media Buyer to join the team. The Broadcast Media Buyer negotiates and implements broadcast buys, enters information into tracking system, maintains contracts, and performs post-analysis. This will also include internal collaboration, presentation to clients, and maintaining positive industry relationships. Broadcast Buyer will support Broadcast Manager on platform level initiatives and media negotiations. This role is responsible for keeping teams/department abreast of developments in broadcast industry.
Day to day responsibilities for the Broadcast Buyer include but are not limited to:
- Local broadcast negotiations
- Understands principles of local radio and television negotiations
- Experience developing market expertise in large and small DMAs
- Cultivates relationships with vendors and other outside entities
- Understands client objectives, resources, and pros/cons of approaches to address them
- Works closely with media strategy team on broadcast planning rates
- Fulfills role on team seamlessly, working with accuracy and urgency
- Demonstrates initiative to understand, master, and implement innovative ideas
Cross Platform Stewardship
- Maintains buying activity on Media Ocean OX
- Evaluates and accepts makegoods
- Reconciles monthly invoices
Team Player
- Maintains a professional, can-do attitude at all times
- Demonstrates initiative and ability to take direction
- Maintains effective communication, responding quickly and accurately
Required Skills:
Education:
- A bachelor’s degree in marketing, advertising, or a closely-related field.
Skills and Experience:
- 2-3 years minimum in media department, current title Assistant Buyer or greater.
- Experience with broadcast media buying (national and local).
- Experience managing multiple clients, working with multiple departmental teams
- Experience with other (Digital) video formats FEP, OTT, VOD etc. preferred
- Experience with brand, DRTV, and other buying forms a plus
- Proven passion, drive and active knowledge for new and emerging media
Competencies (characteristics and work style):
- Strong collaboration skills
- Authentic team player – elevating team before self
- Active listener
- Results-oriented with a commitment to accountability
- Adaptable to change
- Approachable
- Strong time management skills
The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.
Salary Range: $55,000 - 65,000 annually