Media Planner
$52k - $60k USD
What We Believe
Carmichael Lynch is an integrated creative agency built on the belief that the strongest brands are brave enough to define their true purpose. Since 1962, we’ve helped clients uncover their singular brand truth and turn it into work that can’t be ignored. It’s the hard work of simple—ideas strengthened through integration, where disciplines converge and diverge seamlessly around one compelling truth to cut through clutter and drive real business impact.
Our Hiring Philosophy
Carmichael Lynch is committed to creating a diverse, safe and welcoming workplace with opportunity for all. We strive for inclusion, equity and diversity in both our words and actions. BIPOC, women, marginalized communities, LGBTQIA+, veterans and persons with disabilities are encouraged to apply. To learn more, please visit: https://www.carmichaellynch.com/about/
What’s In It for You*
- Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
- We offer competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
- A strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief (in thought and action), encompassing our agency and our Employee Resource Groups (ERGs). Recognizing the voices that need to be heard.
- Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k, PTO (vacation/sick time) allowance, maternity leave, parental leave, paid company holidays, Family Building Benefit (adoption, surrogacy benefit), and much more.
*Please note that these benefits only apply to full time roles
Role:
The Media Planner is responsible for developing and managing the implementation of Media plans. This role is also responsible for the administration, financial management, reporting and optimization recommendations/implementation. Other responsibilities include development of POVs based on media valuation, budget tracking and management, and maintaining good vendor relationships
In addition, this role is responsible to support business improvement by meeting personal and departmental goals and objectives timely and effectively.
Areas of Focus:
Disciplined Business Thinker
- Detail-driven, striving for flawless accuracy in everything
- Demonstrates thorough understanding of department, agency, and client business
- Understands client objectives, resources, and pros/cons of approaches to address them
- Fulfills role on team seamlessly, moving work through the system swiftly
- Demonstrates initiative to learn business planning from supervisors
Media Curiosity
- Takes initiative to stay abreast of industry change
- Proactively seeks guidance to learn from supervisors and peers
- Demonstrates understanding of consumer and media's role in communications
- Strives to master media concepts, application, and Media philosophy
- Seeks to continually improve client results through optimization of efforts
- Demonstrates initiative to learn systems and resources of department and agency
Team Player
- Effectively manages internal relationships in and across departments
- Effectively manages a team to ensure work is high quality and on time
- Develops positive working relationships with outside vendors
- Maintains a professional, can-do attitude at all times
- Demonstrates initiative and ability to lead projects
- Fosters trust among supervisors and ability to take on more responsibility
Qualifications/Traits:
Education:
- A bachelor’s degree in a related field.
Skills and Experience:
- A minimum of 1-2 years of media planning or related experience
- Exposure to planning all media channels, both nationally and locally, is preferred.
- Good at math.
- Data driven or programmatic media experience, a plus.
- Exposure and experience with core planning tools and systems.
- Experience delivering programs from hypothetical to real world execution, is a plus.
- Strong negotiation skills.
- Cross-platform experience with media partners, is a plus.
Competencies:
- Strong attention to detail.
- Ability to handle multiple tasks.
- Effective communication skills.
- Strong verbal and written presentation skills.
- Passionate and professional.
- Ability to contribute unique and original thinking and solutions.
- Ability to manage and prioritize personal workload effectively.
- Comfortable dealing with change.
- Ability to manage up well.
- Conveys integrity and trust.
The salary range for this position is listed below. Where an employee or prospective employee is paid within this range will depend on a variety of factors, including but not limited to budget, relevant experience, qualifications, and tenure in similar roles. Consideration may also be given to internal salary data for current or former employees in the same or similar positions.
Salary Range: $52,000-$60,000 annually