Business Development
Meet Siena
Siena is the first intelligence layer for customer experience. We're creating an operating system of AI agents that learn, remember, and act across every customer touchpoint—from support conversations to shopping experiences to voice and social media interactions.
Siena doesn't just automate support; it powers shopping agents, builds persistent customer memory, generates actionable business insights, and creates empathetic interactions that feel human.
We're transforming how businesses understand and connect with their customers, turning every interaction into intelligence that makes the next one better.
The team
We're a small, distributed team that punches way above our weight. Every person here has outsized impact because we've built leverage into everything we do. This philosophy makes us faster and, frankly, more fun to work with.
If you're excited about building something that doesn't exist yet, keep reading. We're building agents that don't just respond to customers—they remember them, learn from every interaction, and connect experiences across channels.
About the role
You'll be our first BDR - the tip of the spear opening doors to ecommerce leaders who need to see what autonomous AI agents can actually do. Your job is to break into accounts, get meetings with the right buyers, and build pipeline that turns into six and seven figure deals for our AE team.
The opportunity: crush it here for 12-18 months and you get promoted to AE. Your OTE jumps and you go from booking meetings to closing six and seven figure deals.
The reality: prospecting is hard. You'll send emails that don't get responses. You'll get hung up on. You'll have meetings that ghost. But you'll also break into accounts that seem impossible, book meetings that turn into massive deals, and learn AI-powered selling from day one. If you're competitive, obsessed with winning, and want to prove you can hunt - this is it.
What you'll be doing
Build pipeline: Identify and prospect into target e-commerce accounts. Goal is to generate qualified meetings that turn into six and seven figure deals.
Multi-channel outreach: Email, LinkedIn, phone, events, creative touches - whatever it takes to break into accounts.
Research accounts: Understand the company, their tech stack, their challenges, their buyers before you reach out.
Navigate organizations: Figure out who the real buyers are (it's not always obvious in ecommerce companies), build champion relationships, get to the right stakeholders.
Qualify hard: We don't want junk meetings. You need to understand if this is a real opportunity before passing to AEs.
Use AI: Leverage Claude, Chatgpt, Perplexity, Gemini for account research, message personalization, and scaling your outreach. You should be using AI to 10x your productivity.
Collaborate with AEs: Work closely with the AE team to understand what good opportunities look like, get feedback on quality, iterate on messaging.
Own your numbers: Track everything - activities, meetings booked, meetings held, pipeline created, conversion rates. You should know your metrics cold.
Path to AE: If you crush it here (top performer, consistently hit targets, show you understand deal quality), you get promoted to AE in 12-18 months.
What we're looking for
Competitive fire: You want to be the best BDR, not just a BDR. You track your ranking obsessively. When someone books more meetings than you, it bothers you (in a healthy way).
Work intensity: You hustle. You do whatever it takes to hit your number.
Hunter mentality: You're energized by the chase. You love breaking into accounts. You're persistent without being annoying.
Integrity: You're honest about pipeline quality. You don't pass junk meetings just to hit metrics.
Obsession with improvement: You want to get better every week. You ask for feedback. You study what works.
Experience:
1-2 years in BDR/SDR role, consistently hit or exceeded quota (110%+ attainment)
Experience prospecting into $100k+ deal sizes
Comfortable with outbound and social selling
Can write hyperpersonalized compelling messages that get responses
Research skills - you dig into companies and find angles
Organized - you manage your own pipeline without hand-holding
Comfortable with ambiguity - we're a startup, things change fast, you figure it out
Bonus points:
Ecommerce, CX experience
Sold CX, support, or automation tools
Promoted from BDR to AE at previous company
AI-native already (use claude/chatgpt for work)
Startup experience (you've seen fast growth and chaos)
Why Siena?
Meaningful impact. Your work directly shapes our product and company.
Globally distributed team working at the bleeding edge of CX and AI.
Great salary plus the opportunity for equity or stock grants.
Learning budget. If you're growing, so are we.
The thrill of building something new. Join us at a stage where your contributions matter most.
AI-fluency. Make AI your second nature.
Tackle unsolved problems. We’re redefining how customer experience will look like in the next decades.
Our values
The people who thrive here are curious, customer-obsessed, and take ownership without being asked. They fix problems first and explain later. They're direct about feedback—both giving and receiving it—because they care more about getting things right than being polite.
They maintain high standards while moving at startup speed, and they build real relationships with teammates because they know that's how great work gets done. When things get tough, they adapt and keep pushing forward.
Our approach to AI
The people who thrive here treat AI like a natural extension of themselves. They've built their own ecosystem of agents - some for research, others for debugging, writing, analysis, or writing code. They know which AI works best for what problem.
Everyone gets premium accounts (ChatGPT, Claude, Perplexity Pro, Cursor, Lovable) plus a quarterly budget for new tools. But the magic happens in how we share knowledge. Demo days where someone shows off a clever workflows. Slack threads about which model handles a specific use case better. Learning from each other's AI workflows.
At Siena, we’re not just looking for people who can do a job. We’re looking for people who want to break boundaries, create the future, and reshape industries. If that’s you, we look forward to your application.
Siena provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.