Business Development Representative (BDR)
OptiSigns is transforming how businesses communicate with their customers and teams through scalable, cloud-based digital signage solutions. We’re on a mission to become the #1 digital signage platform globally—and we’re growing fast.
Why This Role Matters
The Business Development Representative (BDR) will be on the front lines of our expansion strategy, responsible for generating net-new pipeline opportunities through outbound prospecting. This role is designed for individuals passionate about breaking into SaaS sales, eager to master the fundamentals of outbound strategy, and ready to become a future Account Executive.
What You'll Own
- Primary Focus: Outbound Opportunity Generation
- Research and identify key prospects across priority industries and ICPs
- Launch outbound sequences via phone, email, and LinkedIn to drive initial engagement
- Book meetings for Account Executives by identifying pain points, business context, and alignment
- Maintain strong activity levels: 150+ outbound touches/day across multiple channels
- Use tools like ZoomInfo, LinkedIn Sales Navigator, and HubSpot to manage outreach and pipeline activity
- Sales Intelligence & Qualification
- Qualify interest and organizational fit based on OptiSigns’ Ideal Client Personas
- Apply the MEDDIC framework to uncover Metrics, Pain, and Champion potential
- Track engagement and conversion metrics for continuous performance improvement
- Collaboration & Coaching
- Partner closely with AEs and marketing to support strategic account outreach
- Participate in weekly sales enablement and strategy reviews
- Receive continuous coaching with a clear path toward an Account Executive promotion track
Requirements
What Success Looks Like
- ICP Precision: Demonstrates mastery in identifying target accounts that align with OptiSigns’ Ideal Client Personas and value delivery outcomes
- Stakeholder Accuracy: Maintains 95%+ accuracy when selecting and targeting the correct individual(s) based on seniority, role function, and decision-making potential
- Pipeline Discipline: Executes consistent daily activity across research, sequencing, and outbound contact—balancing volume with strategic insight
- Meeting Creation: Books an average of 2 net-new qualified meetings per day, contributing directly to team-sourced revenue pipeline
- Meeting Quality: Drives a >50% show rate for scheduled meetings, reflecting effective value messaging and prospect commitment
- Growth Trajectory: Shows increasing ownership of outbound strategy, motion discipline, and MEDDIC comprehension with a clear trajectory toward AE readiness
You Might Be a Fit If You Have
- 0–2 years of B2B sales, lead generation, or outbound experience
- A high-energy, self-starter mentality who thrives in a fast-paced environment
- Grit: you’re excited to cold call, send 1:1 emails, and face rejection with resilience
- Excellent written and verbal communication
- Familiarity with LinkedIn Sales Navigator, HubSpot, or similar tools is a plus
- Hunger to grow into a full-cycle AE role
Career Path
The BDR program at OptiSigns is a springboard to an Account Executive role. You’ll master prospecting, objection handling, discovery, and ICP targeting, all while helping our sales engine scale.
Compensation
- Base Salary: $50,000
- OTE: $80,000+ (uncapped incentives) based on opportunity development.
Why Join OptiSigns?
- High-Growth Tech Company: Be part of an innovative SaaS company transforming digital signage.
- Uncapped Earning Potential: Set your own pay based on your success in the role.
- Industry Leadership: Work with a market-leading product and well-established inbound demand.
- Collaborative & Learning-Focused Culture: Develop skills that set you up for long-term sales success.
- Career Advancement: We invest in your development, providing a structured path to higher-earning roles.
Ready to Build Your Sales Career?
If you’re a motivated, fast-learning sales professional eager to start closing deals while developing pipeline-building and account expansion skills, we want to hear from you. Apply today and be part of OptiSigns’ journey to revolutionize digital signage.
Benefits
- 401k
- Dental insurance
- Flexible schedule
- Health insurance
- Vision insurance
- Paid time off