Web Designer & Digital Marketer (Figma - Webflow - Framer) - HCMC
This position is onsite at our office in Ho Chi Minh City, Vietnam.
About OptiSigns
OptiSigns is a Houston-based B2B SaaS company that helps more than 30,500 businesses engage customers and employees through intuitive digital-screen solutions. We believe great software—and the websites that market it—should be clear, modern, and conversion-focused.
Why this role exists
Our marketing site is the first touchpoint for thousands of prospects each week. We’re looking for a Web Designer who can translate business goals into high-impact, high-converting pages—then ship them fast with no-code tools.
What you’ll do
40% - Design clean, on-brand web experiences in Figma—from wireframes to polished mock-ups and component libraries.
40% - Build & launch those designs in Webflow or Framer, leveraging their native CMS, interactions, and performance features.
10% - Optimize conversion: set up A/B tests, iterate on copy/layout, and analyze metrics (GA4, Hotjar) to grow demo sign-ups and trials.
10% - Collaborate with marketing, product, and sales on campaigns, landing pages, and content hubs that tell a compelling story.
Requirements
What you bring
- 3+ years designing and shipping marketing websites for SaaS or e-commerce.
- Mastery of Figma, plus production fluency in Webflow or Framer.
- Strong grasp of modern, minimal visual style, typography, spacing, and responsive best practices.
- Business mindset—comfortable reading funnel metrics, aligning design decisions with revenue goals, and presenting trade-offs to stakeholders.
- Hands-on CRO know-how: A/B testing, copy hierarchy, CTAs, and user-journey mapping.
- Familiarity with SEO basics, page-speed optimization, and accessibility (WCAG 2.2).
- Excellent written & verbal communication; ability to defend design rationale with data.
Bonus points
- Experience building gated-content workflows (HubSpot, Marketo, or similar).
- Experience with JavaScript, HTML/CSS to tweak beyond no-code constraints.
Benefits
- Opportunity to travel and work at our U.S. office in Houston, TX
- Latest Macbook Pro
- Competitive Pay
- Company Trip
- Paid time off
- Insurance
- Opportunity to travel and work at our U.S. office in Houston, TX
- Latest Macbook Pro
- Competitive Pay
- Company Trip
- Paid time off
- Insurance
Our VN Office address:
DC Tower, 111D Ly Chinh Thang,
Vo Thi Sau Ward, District 3
Ho Chi Minh City