Campaign and Account-Based Marketing (ABM) Manager
As a Campaign and ABM Manager at Vention…
You will own the Account-Based Marketing campaign strategy and execution at Vention, from account and audience definition to integrated campaign delivery, measurement, and optimization. This role sits at the intersection of growth marketing, demand generation, and sales activation, with a strong focus on building insight-driven, scalable campaigns that generate high-value opportunities and accelerate pipeline across North America and EMEA.
You'll collaborate closely with Marketing, Growth, Product Marketing, Sales, BDRs, and RevOps to translate business priorities into compelling campaigns, personalized messaging, and measurable impact. This role is ideal for a marketing-first campaign builder who is structured, data-driven, and excited to design net-new programs in a fast-scaling B2B environment.
What You’ll Do
ABM Strategy & Targeting
- Build and own the ABM campaign strategy across Apps & Platform, aligned to overall demand generation and pipeline objectives.
- Partner with Marketing, Growth and RevOps to create ICP, segmentation, industry scoring, and account prioritization models.
- Align with Sales leadership on 1:few, and 1:many ABM motions based on regional pipeline gaps and strategic industries.
- Develop vertical-specific plays across all key Vention industries, including Aerospace & Defense, CPG, and Automotive.
Campaign Development & Execution
- Own the end-to-end campaign strategy for ABM initiatives, from campaign objective definition and audience framing to messaging, channel mix, and execution.
- Lead the development of campaign narratives and messaging frameworks aligned to industry challenges, buyer personas, and Apps & Platform value propositions.
- Translate business priorities and pipeline gaps into clear campaign briefs, including target accounts, messaging angles, content needs, channels, and success metrics.
- Orchestrate multi-channel campaign execution across paid media, email, website personalization, content, and BDR activation, ensuring consistency and sequencing across touchpoints.
- Partner closely with Product Marketing to co-develop campaign-level positioning, value stories, proof points, and supporting assets.
- Work with Growth and Paid Media teams to define channel roles, investment strategy, and always-on vs. burst campaign approaches.
- Continuously refine campaign messaging and structure based on performance insights, sales feedback, and buyer engagement signals.
Sales & BDR Alignment
- Collaborate with the BDR Manager to build industry-specific cadences, call guides, and personalized outreach frameworks.
- Provide ABM insights for BDR enablement and monthly pipeline reviews.
- Ensure marketing-sourced ABM activities seamlessly feed into Salesloft, Saleforce, Hubspot and routing rules.
- Provide actionable ABM insights to Sales and BDR teams during monthly pipeline reviews and campaign readouts.
Performance, Insights & Optimization
- Partner with Growth and RevOps to build and maintain ABM campaign dashboards, tracking pipeline impact, coverage, and velocity.
- Drive structured experimentation across industries, messaging themes, formats, account clusters, and channels.
- Analyze performance to optimize targeting, messaging, and campaign mix.
Qualifications
What You Bring to the Table
We’re looking for skills, intellect, and experiences that will help you succeed in this role but we also know that various profiles (not only the one described below) could be successful. If you’re excited about what you read and think you’d be a great fit, we encourage you to apply, even if you don’t meet every single qualification.
You’ll bring
- 5–7+ years managing paid media campaigns, ideally B2B or technical/industrial sectors.
- Track record orchestrating and executing marketing campaigns across various channel and subject matter experts
- Hands-on mastery of LinkedIn Campaign Manager and Google Ads.
- Strong analytical skills with comfort manipulating CPA, ROI, pipeline coverage, and multi-touch attribution.
- Experience running multi-region campaigns (NA + EMEA).
- Ability to manage creative processes and partner with PMM for angle development.
- Strong project management: able to plan, prioritize, and execute in a fast-moving environment.
- Experience with GA4, HubSpot, Salesforce, Salesloft, and B2B demand generation best practices, including the use of account-level intent signals
Additional Information
What We Offer
- Career pathing: Real opportunities to grow through personalized development plans, bi-annual employee reviews, and mentorship program
- Professional development: Continuous training in performance management, inclusive leadership, leadership operating model, team building, and giving/receiving feedback
- Gender diversity & inclusion: Pay equity reviews, inclusive policies, and a Women’s Employee Resource Group offering networking, mentorship, and quarterly learning sessions.
- Hybrid work: Enjoy flexibility with our hybrid model, allowing you to work from home on select days.
- Community engagement: Two paid volunteering days per year to give back to causes you care about.
- Central location: Regular team gatherings and a collaborative office space in the heart of Montreal, surrounded by cafés and restaurants.
- Team events: All year round employee events including annual kick-off, employee summit, quarterly happy hours, and department events.
- Comprehensive benefits: A complete group benefits plan for you and your family that start day one.
What to Expect in Your Interview
- Initial Call
- Meet the Team
- Case or take-home interview
- Decision & Offer
We’re committed to making every step of the process inclusive and accessible. If you require accommodations at any stage, please let us know, we’ll ensure you have what you need to succeed.
Professional Growth & Development
Vention believes strongly in promotion from within. For this reason, we structured a comprehensive professional development program that elevate high-performing individuals who deeply understand the inner workings of Vention. This program encompasses:
- In-house coaching program with former industry executives working with small cohort of emerging leaders
- Quarterly management training on topics ranging from “Giving & Receiving Feedback, to Building high-performing teams, to "Developing your own Leadership model”
- Quarterly World-Class Speaker Series featuring industry leaders sharing their perspective and lessons learned as they build their function and business
- Dedicated professional development channels sponsored by the Executive team to foster continuous professional learning
- Book allocation program to further your knowledge in your domain of expertise or any business leadership topics
Diversity, Inclusion & Belonging at Vention
When you join Vention, you join a team of professionals with diverse experiences, backgrounds, and perspectives. Together, we’re building a workplace where everyone belongs, feels valued, and can achieve extraordinary results.
We celebrate differences in ideas, in experiences, and in people. Our initiatives in gender equity, career growth, and leadership development are designed to create real opportunities for everyone to thrive.
Vention’s culture
Vention is an uplifting environment for high achievers. Thinking that Vention’s culture would keep you energized? See our full culture guide here.