Campaign Manager, Demand Generation
About Us:
Datacor is the leading provider of software solutions, including ERP, CRM, Asset Tracking, Simulation and Formulation, to the process manufacturing space. We are on a mission to better equip the industry with software solutions and move it forward by building thoughtful, intuitive products that solve our customers’ most difficult problems.
We are passionate about serving our customers and helping them use data as a competitive advantage. Our customers make products that extend and sustain lives by sanitizing, fertilizing, beautifying, cleaning, and recycling the world we live in. We at Datacor help our customers make those products you use every day more safely, cost effectively and more efficiently through our technology platforms and applications.
The Role:
We are seeking a dynamic, detail-oriented Campaign Manager to lead and execute demand generation campaigns that drive awareness, engagement, and lead for our Engineering Software Group. This role requires an analytical mindset and a passion for data-driven marketing to optimize the entire buyer’s journey. They will leverage AI-powered tools to enhance campaign execution, personalization, and efficiency across the go-to-market motion. The Campaign Manager will work closely with the Director of Demand Generation to develop multi-channel campaigns that maximize conversions and contribute directly to revenue growth. Please note, the internal title of this role is Senior Marketing Specialist.
Key Responsibilities:
Campaign Planning & Execution:
- Develop, launch, and manage integrated demand generation campaigns across email, digital ads, social media, webinars, content syndication, and events to generate quality leads.
- Collaborate with product marketing to ensure campaigns align with branding, messaging, and customer needs.
- Leverage AI-enabled tools to support campaign development, audience targeting, personalization, and content activation across channels.
Lead Management & Nurturing:
- Partner with Sales to refine lead handoff processes, optimize lead scoring, and nurture programs, ensuring smooth transitions from marketing to sales-qualified leads.
- Build automated nurture streams, utilizing segmentation to create personalized customer journeys.
- Utilize automation and AI-assisted tools to enhance segmentation and personalization within marketing programs.
Performance Analysis:
- Track and analyze campaign performance metrics, providing actionable insights and optimizing campaigns to maximize ROI.
- Conduct A/B testing on creative elements, messaging, and landing pages to improve campaign effectiveness.
Cross-Functional Collaboration:
- Work closely with product marketing to develop and promote high-quality, relevant content that drives engagement.
- Align campaign strategy with sales and business development initiatives to ensure consistent messaging and successful pipeline growth.
Qualifications:
Experience:
- 5+ years in demand generation, digital marketing, or campaign management. Specific experience marketing in the engineering industry is a plus.
- Proven track record of executing multi-channel campaigns that generate leads and contribute to revenue growth.
Attributes:
- Results-driven with a growth mindset and a strong focus on continuous learning and improvement.
- Curiosity and willingness to experiment with new tools and approaches to improve campaign performance.
- Highly organized with exceptional attention to detail and the ability to manage multiple projects.
Analytical Skills:
- Strong analytical skills, with the ability to interpret data, measure success, and make recommendations for optimization.
Communication Skills:
- Excellent written and verbal communication skills with a focus on storytelling and translating complex topics into clear, compelling messages.
- Ability to tailor campaign experiences for diverse enterprise personas, including technical users, economic buyers, and executive stakeholders.
Technical Skills:
- General understanding of marketing automation and CRM tools, such as Marketo, HubSpot, Pardot, and Salesforce.
- Experience with Google Analytics, digital advertising platforms, and social media management tools.
- Familiarity with leveraging AI-powered marketing and sales tools to improve efficiency and effectiveness across the GTM motion (e.g. Clay, Qualified, ChatGPT). Technical or engineering experience is not required.
EOE Statement:
Datacor is an Equal Opportunity Employer and does not discriminate on the basis or race, color, religion, sex, national origin, age, disability, veteran status, or any other protected characteristic.
Use of AI During Interviews:
At Datacor, we value thoughtful problem-solving and authentic perspectives. To ensure a fair and consistent evaluation process, we ask that candidates do not use generative AI tools or outside assistance during live interviews unless explicitly stated otherwise. We're interested in hearing your experience, your approach, and how you think through challenges.