Campaign Operations Specialist
About LastPass
LastPass is a leader in password and identity management, making it easier to log into life and work. Trusted by 100,000 businesses and millions of users, LastPass combines advanced security with effortless access for individuals, families, small business owners, and enterprise professionals. With LastPass, important credentials are protected and private – and always within reach.
Curious about our products? Visit our website and try it free!
We welcome new ideas, support your growth, and recognize your value, if this aligns with what you are looking for in your next career move, Join Us!
LastPass is looking for a Campaign Operations Specialist:
In this role, you will supports and executes integrated marketing campaigns across the full funnel. Working closely with various marketing teams, you will help generate new leads, advance prospects through the funnel, and nurture them from initial engagement through trial conversion to becoming customers. By leveraging data-driven insights and marketing automation tools, you will build personalized, effective campaigns that drive engagement, improve conversion rates, and contribute to overall business growth.
About the team:
The Marketing team is the voice of LastPass, driving awareness, engagement, and loyalty through thoughtful campaigns and experiences. They connect with customers through digital storytelling, events, and content that reflect the brand’s values and vision. As a key member of this team, you’ll help define strategy, refine messaging, and push creative boundaries while collaborating closely with others to meet customer needs.
If you are passionate about complex problem solving and motivated by scale, then this is the role for you!
Who will you work with?
Please note: While this position is remote, we prefer candidates who can work EST or CST hours to ensure alignment with business needs.
You will partner closely with marketers to leverage our Martech stack - including Marketo, Salesforce, Wistia, GoldCast, and others - to streamline and enhance marketing efforts. This requires a passion for building scalable processes, a data‑driven mindset, and strong communication skills to earn trust across sales and marketing teams. The ideal candidate can manage multiple initiatives, set clear priorities, and support ambitious growth plans. They are organized, analytical, and comfortable working with complex marketing, sales, and product data systems.
What are some of the exciting challenges you will be working on?
- Set up, manage, and continuously monitor ongoing campaigns in Marketo to ensure proper execution and alignment with targeting goals
- Build and refine audience segmentation to support personalized and effective user communications
- Create and manage email assets and in‑product messages as part of campaign workflows
- Oversee campaign‑related data management to maintain accuracy, consistency, and reliable reporting
- Report weekly on campaign performance and use data-driven insights to recommend experience optimizations
- Ensure users receive a consistent, high-quality experience across all channels and email touchpoints
- Coordinate the full operational process of webinar setup with cross-functional partners to ensure smooth execution
- Drive engagement by optimizing workflows that support strong webinar registration and attendance results
- Analyze ad-hoc and ongoing campaign performance to identify actionable insights for improving conversions
- Monitor and report on key email performance KPIs to guide continuous optimization of marketing efforts
What does it take to work at LastPass?
- Experience in working in marketing operations, marketing automation, growth marketing, or lifecycle marketing
- Hands-on experience with MarTech tools, Maketo and Pendo experience preferred. Others include Pathfactory, Goldcast, Wistia.
- Understanding of CRM best practices, principles, strategies, and standard methodologies
- Strong analytical skills, proficient in data analysis and reporting, with an ability to extract actionable insights for your campaigns and to share with the team
- Strong communication and collaborative skills
- Strong organizational abilities, and attention to detail
- Excellent project management skills, with an ability to prioritize and multitask in a rapidly changing environment
- Familiarity with HTML/CSS and basic web development concepts is a plus.
It's great, but not required:
- Familiarity with HTML/CSS and basic web development concepts is a plus
Why LastPass?
- Market-leading password manager
- High-growth, collaborative environment with inclusive teams
- Remote-first culture
- Competitive compensation
- Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
- Parental leave
- Comprehensive health coverage, including dependents
- Home office setup support
- LastPass Families free account for up to 5 members
- Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
- Peer-to-peer recognition through Motivosity
- Employee Assistance Program for well-being support
- Remote work stipend to support your home office needs
- Short-Term or Remote-Centric Work Arrangements for added flexibility
Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!
We’re building an inclusive community that reflects the people of all races, genders, sexual orientations, national origins, backgrounds, and perspectives who share our world.
For all US based jobs please review our Applicant Privacy Notice
For all EU based jobs please review our Candidate Privacy Notice
Please review our CCPA Notice