**Please note this role will require travel throughout the US**
The Category & Insights Manager will be responsible for analyzing market data, shopper behavior, and retail trends to inform strategic decisions across sales, marketing, and innovation. You’ll play a critical role in identifying growth opportunities, building category leadership with retail partners, and delivering compelling, insight-driven narratives that influence internal and external stakeholders.
Duties/Responsibilities:
Own and manage syndicated data sources to track category, brand, and competitor performance.Analyze retail sales trends, distribution, pricing, and merchandising to identify growth drivers and white space opportunities.Partner with Sales to build category management stories and customer-specific presentations that drive retail buy-in.Conduct consumer and shopper insights research (quantitative and qualitative) to understand behaviors, preferences, and motivations around charcuterie and entertaining occasions.Develop dashboards, scorecards, and monthly reports that synthesize key performance metrics and actionable insights.Support new product innovation and brand strategy with data-driven insights and category rationale.Collaborate cross-functionally with Sales, Marketing, Innovation, and Finance to align data strategy with business goals.Stay ahead of food and lifestyle trends relevant to charcuterie, snacking, and entertaining to anticipate shifts in consumer demand.
Required Skills/Abilities:
Proficiency with syndicated data platforms (Nielsen, IRI, SPINS, or similar) and shopper panel tools.Strong Excel and PowerPoint skills; familiarity with BI tools (e.g., Power BI, Tableau) is a plus.Exceptional analytical, storytelling, and presentation skills—able to turn complex data into compelling insights.Deep understanding of retail dynamics, category strategy, and shopper marketing.Experience working with grocery, mass, natural, and/or specialty retail channels.Passion for food, entertainment, and the evolving consumer landscape.
Education and Experience:
Bachelor’s Degree or equivalent.5+ years of experience in category management, business analytics, or consumer insights, preferably in CPG or food/beverage.Experience working with grocery, mass, natural, and/or specialty retail channels.