Catering Sales & Events Manager

JOB TITLE: Catering Sales & Events Manager

Full-Time Management Position, Reporting to the Regional General Manager

Good Company Doughnuts & Café (GoCo)
Northern Virginia + Washington, DC
Full-Time | Performance-Based Compensation

Job Title: Catering Sales & Events Manager
Location: Northern Virginia + Washington, DC Area Cafes; Tysons Bakery; Remote
Job Type: Full-Time | Performance-Based Compensation
Compensation: $70,000–$75,000 base + commission (OTE $100K–$140K+)

About the Role
Good Company Doughnuts & Café is seeking a Catering Sales & Events Manager to grow our corporate catering, in-cafe and mobile events, and wholesale revenue across Northern VA and DC. This is a performance-based sales role focused on building recurring corporate and social accounts, booking profitable food truck events, and maintaining strong gross margins.
Goal: $1M+ within 3 years.

Responsibilities
 Prospect and close new corporate and social catering accounts
 Build recurring office breakfast, lunch and meeting programs, and relationships with area social / wedding planners
 Manage event and food truck bookings
 Manage event strategy; lead high-profile events based on GoCo standards of service
 Support / lead event execution when required
 Maintain 3–4x pipeline coverage (active pipeline deals > 3x revenue target for period)
 Track all activity and deals in CRM (HubSpot)
 Protect gross margin
 Participate in weekly pipeline and forecast meetings
 Develop awareness and knowledge of annual food festivals, events that could include GoCo, wedding and social planners, social media & publications, trends and outlets that can increase business and reputation for GoCo
 Attend local organization meetings and events that can provide potential networking and business such as DC Chamber of Commerce, Arlington Chamber of Commerce, NACE

Performance Expectations
 30–40 outbound meaningful touches per week (cold call, personalized prospecting email, LinkedIn outreach, In-person visits/ meetings, warm introduction, follow-up contact)
 5–8 (client or potential client) meetings per week (in-person)
 4–6 proposals per week
 2–3 truck bookings per week (peak season)
 ~six figure monthly revenue pace (Year 3 target)

Qualifications
 3–7+ years in B2B sales, catering sales, or hospitality sales
 Proven track record closing revenue (personally closed six-figure annual revenue)
 Comfortable prospecting and working commission-based comp
 Strong organization and CRM discipline
 Ability to balance revenue growth and profitability
 Self-Motivated
 Strong presentation skills demonstrated both verbally and in writing
 Present a professional image that represents the reputation of GoCo in dress, behavior, communications and community involvement

To succeed, you will need to be:
 Competitive and Capable of Leading a Team
 Organized, Self-Motivated and High-energy
 Accountable and Data-driven
 Comfortable being measured by numbers and taking initiative
 Aligned with a hospitality culture built on excellence and community impact

Compensation
 Base: $70K–$75K
 Commission:
o 5% catering revenue
o 7% new recurring accounts (first 6 months)
o 5% truck private bookings
 Annual performance bonus tiers
 Six-figure earning potential
 Competitive Benefits Package (healthcare, 401k, insurance, PTO)