Commerce Writer, Home & Mattress
$70k - $80k USD
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Forbes Vetted is seeking an experienced Home & Mattress writer to join our commerce editorial team. This role will be responsible for researching and writing content for the Forbes Vetted Home & Kitchen section, with some contributions to the Mattress & Sleep vertical. These sections publish a number of story types, including buying guides, roundups, tested product reviews, news posts, how-tos, columns and features. The ideal candidate is a subject matter expert with at least three years of direct prior experience writing about a broad range of products for the home, and ideally has some familiarity with the sleep and mattress space. Experience crafting deeply reported features and content for off-platform channels (e-mail, social, video) is a big plus. The Home & Mattress Writer will collaborate across areas of the business, working closely with the team’s editorial and strategy staffers to create and optimize evergreen content; with the deals and special projects teams as appropriate for sales events and bigger brand moments; and with the audience development team to create video and newsletter content as needed. This role reports to the Forbes Vetted Senior Home & Kitchen Editor.
Responsibilities:
- Write well-researched and authoritative articles in the home and kitchen space, which includes large and small appliances, indoor and outdoor furniture, décor, pet products, cleaning and organizing, home improvement and more
- Perform hands-on testing along with other research and interviews to craft high-quality, best-of-the-web content that Forbes Vetted readers can confidently rely on
- Brainstorm and pitch stories as a part of the regular monthly content planning process, based on SEO/GEO and audience data, trends, seasonality and other KPIs
- Frequently collaborate across teams, including with strategy, data, audience development, partnerships and product, as well as other editors and writers on staff
- Ideate and execute off-platform content for social, newsletter and video channels as a routine part of home and kitchen coverage, working in collaboration with the Forbes Vetted audience development team
- Leverage analytics tools like Looker to help plan content and track performance against team and individual goals
- Participate in sales event coverage, including working shifts over some holiday weekends such as Memorial Day, Amazon Prime Day and Black Friday/Cyber Monday
The ideal candidate:
- Has 4+ years of expertise and experience writing about products and topics in the home & kitchen space
- Has some experience covering the sleep and mattress space, including mattresses, bedding and sleep accessories
- Has impeccable writing and reporting skills and understands how to source and cultivate experts for inclusion in articles; has a robust network of industry PR contacts to tap into as well
- Has experience with hands-on product testing, particularly with items in the home, kitchen and sleep spaces
- Has an eye for features, storytelling and packaging that strengthens the site’s authority and helps build the brand beyond pure product reviews
- Has experience appearing in video; is enthusiastic about translating editorial stories into engaging video content for Forbes Vetted, covering topics including events and launches, product reviews and similar
- Has an existing online audience or is excited to develop a following at Forbes Vetted via newsletter, video, social and site contributions
- Is eager to innovate and experiment editorially to help grow the Forbes Vetted audience both on-site and off-platform, such as in email newsletters, audio formats and on social media channels
The annual base salary range for this role is $70,000 - $80,000
Forbes has estimated the compensation range set forth above in good faith. The compensation range is what we believe we will offer, and ultimately pay, a successful candidate. In determining this range, we consider the experience, level of education (if applicable to the role), knowledge, skills, and abilities required to be had by a successful candidate as well as the budget and the company’s pay rates, generally. This said, we may have to make changes to our compensation estimates and job descriptions from time to time and we expressly reserve the right to do so. Should we make any such changes, this advertisement will be revised to reflect such revisions. We encourage you to occasionally re-visit this advertisement to ensure that you are abreast of any changes. Thank you for your interest in joining Forbes!
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This role may evolve over time. While this job description outlines the primary responsibilities, additional duties may be assigned as business needs change. Forbes aims to offer employees the flexibility they need in order to be successful. Some positions may require candidates to be based in a specific location for consideration while some roles may be fully remote (within the U.S.) if it aligns with the needs of the position. This position is only open to candidates residing in California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Maine, Maryland, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Tennessee, Texas, & Washington. Due to business operations and compliance requirements, we are unable to consider applicants based outside these states at this time.
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