Communications Excellence Senior Manager
$138k - $173k USD
THE POSITION
Our roster has an opening with your name on it
FanDuel Casino is looking for a Communications Excellence Senior Manager to lead the communications strategy across the business unit, focusing on delivering the right message, to the right audience, at the right time, via the right channel, across lifecycle, promotional, proposition and x-sell communications.
This role will be accountable for ensuring high-quality, high-performance messaging across the entire customer base, partnering closely with Customer Marketing, CRM Ops, MarTech, Product Marketing, Brand and Analytics to bring the CRM strategy to life.
In addition to the specific responsibilities outlined above, employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.
THE GAME PLAN
Everyone on our team has a part to play
• Define and own FanDuel Casino’s CRM communications strategy across lifecycle, promotional, proposition and x-sell communications
• Lead cross-functional planning sessions across CRM Ops, Customer Marketing, Product Marketing and Brand
• Build the framework for optimal communication personalization and ensure any engineering or MarTech related inputs are on roadmaps
• Drive the comms experimentation roadmap in partnership with Marketing and CRM Ops teams
• Prioritize tests across targeting, sequencing, channel mix, and content strategy
• Ensure learnings are continuously integrated into communications planning cycles
• Set and manage contact governance rules (send caps, pacing, eligibility)
• Define and measure performance KPIs tied to total actives, sessions, engagement lift, and channel performance
• Partner with Analytics and Commercial teams to evolve performance dashboards that drive actionability for both strategy and execution
• Report learnings to leadership and inform long-term roadmap
• Serve as the primary owner of CRM content orchestration – aligning messaging strategy with creative, brand tone, and business needs
THE STATS
What we're looking for in our next teammate
- 5+ years in lifecycle marketing, CRM, customer strategy, or similar
- Demonstrated success driving lifecycle engagement, retention, and active sessions
- Strong understanding of CRM ecosystems (Braze, Xtremepush, Movable Ink, Segment, etc.)
- Experience leading experimentation roadmaps and performance-driven planning
- Excellent communicator who can build relationships and work collaboratively across multiple teams
- Familiarity with Asana, Tableau, or equivalent tools
- Exceptional written and verbal communication skills
ABOUT FANDUEL
FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: America’s #1 Sportsbook, FanDuel Sportsbook; its leading iGaming platform, FanDuel Casino; the industry’s unquestioned leader in horse racing and advance-deposit wagering, FanDuel Racing; and its daily fantasy sports product.
In addition, FanDuel Group operates FanDuel TV, its broadly distributed linear cable television network and FanDuel TV+, its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states, Canada, and Puerto Rico.
The company is based in New York with US offices in Los Angeles, Atlanta, and Jersey City, as well as global offices in Canada and Scotland. The company’s affiliates have offices worldwide, including in Ireland, Portugal, Romania, and Australia.
FanDuel Group is a subsidiary of Flutter Entertainment, the world's largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).
PLAYER BENEFITS
We treat our team right
We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning, mental health support, and fitness benefits. We offer generous paid time off (PTO & sick leave), annual bonus and long-term incentive opportunities (based on performance), 401k with up to a 5% match, commuter benefits, pet insurance, and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location, role, and level.
FanDuel is an equal opportunities employer and we believe, as one of our principles states, “We are One Team!”. As such, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or any other characteristic protected by state, local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued, respected, and included.
FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please email Benefits@fanduel.com.
The applicable salary range for this position is $138,000 - $173,000 USD, which is dependent on a variety of factors including relevant experience, location, business needs and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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