Concessions Manager full-time (40hrs), Selfridges, London
WOULD YOU LIKE TO JOIN US IN OUR MISSION TO MAKE THE WORLD LOVE LIQUORICE?
LAKRIDS BY BÜLOW is the story of passionate craftsmanship in gourmet liquorice. Founded in 2007 by Johan Bülow on the Danish island of Bornholm, we continue our journey of creating surprising combinations and sensory experiences with liquorice at the core. The ambition remains the same: To inspire people around the world and spread the love for this unique Nordic flavour.
With the mission to make the world love liquorice - one liquorice at a time, LAKRIDS BY BÜLOW has its own stores in Denmark, Sweden, Finland, Norway, Germany, the United Kingdom, and the United Arab Emirates, as well as retail partners in more than 40 markets.
Job Description:
We're opening a new concession at Selfridges and we're looking for a Concessions Manager to lead it. This is a full-time role reporting into our UK Stores Manager, who oversees all three of our UK locations. You'll be the senior person on the ground, leading a team of up to five and taking full ownership of how the concession runs.
Selfridges attracts a genuinely premium customer — high gifting intent, international visitors, and real willingness to spend when the experience is right. Your job is to make sure it always is.
Key responsibilities:
Taking full accountability for the concession: sales performance, team standards, and day-to-day operations
Leading and developing a team of up to five, with a real focus on product knowledge and the art of the tasting
Driving revenue through proactive tasting sessions — converting the curious and the sceptical into genuine fans
Growing our customer community through our Lakrids Lovers loyalty programme
Managing stock levels and coordinating replenishment with head office
Building and managing the rota to cover concession hours across the team
Operating in line with both LBB brand standards and Selfridges' own requirements
Reporting into the UK Stores Manager on performance and operational matters
Opening hours:
Weekdays and Weekends: 9:30am - 10:15pm
Proven experience managing a retail team, ideally in a premium or department store environment
Real commercial instinct: you notice when sales are slow and you act on it
Strong with people. You can lead a small team, maintain high standards, and keep morale up
Experience working within a host retail environment or concession is a genuine advantage
Organised and adaptable, with the ability to build and manage a rota across shifting needs
High personal standards for how the space looks, how the team performs, and how every customer feels when they leave
We offer:
Up to £30,000 depending on experience
50% staff discount across our full product range
Regular team socials throughout the year
Direct support and development from our UK Stores Manager
A workplace built on honesty, innovation, and passion for what we make
Real opportunities for growth as the brand expands
Our commitment to diversity, equality and inclusion:
At LAKRIDS BY BÜLOW we are fully committed to promoting a diverse, equal, and inclusive workplace across all functions and parts of our organisation.
If you would like to be part of our exciting success story and believe that your skills and motivation are a good fit, we look forward to receiving your application.
If you have any concerns about your suitability for the position or any other questions, please contact the hiring manager at edward.smith@lakridsbybulow.com.