Consumer Engagement Specialist - Internship
The Consumer Engagement Intern supports the design, development, and monitoring of a plan of activities aimed at increasing the retention of existing customers and attracting new potential target customers with the brand's values.
Qualifications
- Actively collaborate in creating a special event, learning how to translate brand values into an engaging customer experience
- Analyzes and interprets the data linked to the projects followed
- Analyzes customer insights and contributes to building a CRM strategy aimed at identifying the clusters most receptive to retention and acquisition activities
- Participate in the creation of visual materials, interfacing with Communication, VM, and E-procurement departments to ensure format consistency
- Support the development of acquisition and retention strategies, including the preparation of briefings and dedicated customer paths.
- Collaborate in data collection and post-event analysis to measure the effectiveness of the activities.
Additional Information
- Degree in Marketing, Communications, or Fashion Management.
- Strong passion for the Fashion & Luxury industry and Event Management.
- Excellent organizational skills and a keen eye for aesthetic detail.
- Proficiency in Microsoft Office (Excel and PowerPoint); knowledge of graphic design tools is a plus.
- Flexibility, proactivity, and a strong predisposition for teamwork in dynamic environments.
- Good knowledge of English (B2)