The Consumer Engagement Intern supports the design, development, and monitoring of a plan of activities aimed at increasing the retention of existing customers and attracting new potential target customers with the brand's values.
Qualifications
Actively collaborate in creating a special event, learning how to translate brand values into an engaging customer experience
Analyzes and interprets the data linked to the projects followed
Analyzes customer insights and contributes to building a CRM strategy aimed at identifying the clusters most receptive to retention and acquisition activities
Participate in the creation of visual materials, interfacing with Communication, VM, and E-procurement departments to ensure format consistency
Support the development of acquisition and retention strategies, including the preparation of briefings and dedicated customer paths.
Collaborate in data collection and post-event analysis to measure the effectiveness of the activities.
Additional Information
Degree in Marketing, Communications, or Fashion Management.
Strong passion for the Fashion & Luxury industry and Event Management.
Excellent organizational skills and a keen eye for aesthetic detail.
Proficiency in Microsoft Office (Excel and PowerPoint); knowledge of graphic design tools is a plus.
Flexibility, proactivity, and a strong predisposition for teamwork in dynamic environments.