Content Designer – UX Writing & SEO

Australian Ethical is one of Australia’s fastest-growing super fund and ethical investment managers. We are ASX-listed with over $14 billion in funds under management and offer a selection of award-winning managed funds and superannuation products.

Our purpose is to invest for a better world, and we have been pioneers in this space for almost 40 years. For us, investing has two aims – generating solid financial returns and a positive impact for people, planet, and animals. At Australian Ethical, we prove that money can be a force for good. We do this by staying true to our purpose, which is embedded throughout our organisation and drives our everyday activities as a business, investor, brand, employer, and corporate citizen. We’re a registered B Corp and fully committed to an inclusive, equitable and forward-thinking workplace culture.

As our Content Designer – UX Writing and SEO, you’ll play a pivotal role in shaping intuitive, human-centered digital experiences across web, mobile and email platforms. You will lead UX writing - crafting clear, purposeful content that helps users navigate and engage - while also embedding practical SEO thinking into how content is structured and optimised for discovery. This role blends UX writing, content design and SEO thinking to deliver experiences that are both user-centered and discoverable.

You will partner with cross-functional teams to deliver experiences that are intuitive, accessible and aligned with user needs - while helping content perform in search so people find the information they need, when they need it.

-        Craft clear, engaging, and user-centered content across web, app, email and onboarding flows

-        Lead UX writing across key customer journeys - from conversion journeys to help content and microcopy

-        Collaborate with designers, product and technology teams to integrate content seamlessly into digital interfaces

-        Contribute to content patterns, guidelines and design language that scale

-        Use research, analytics, A/B testing and user insights to inform content decisions and improvements

-        Embed SEO best practices into UX content and page structure

-        Use keyword and intent insights to influence content hierarchy and language choices

-        Optimise metadata, headings, internal linking and structure for discoverability and search performance

-        Partner with SEO and digital teams to shape content priorities and performance measurement

-        Report on performance (traffic, ranking, engagement, conversions) and make data-informed improvements

-        Design scalable content structures that support usability and search success

-        Ensure content supports logical journeys and aligns with tagging, categorisation and indexing strategies

-        Contribute to a content system that promotes consistency and reuse across platforms

We’re seeking a digitally-minded, collaborative content professional who thrives at the intersection of UX writing and SEO. You don’t need to tick every box – we value curiosity, creativity, and a growth mindset. You’ll thrive here if you have:

·       3+ years’ experience in content design, UX writing, or a similar role

·       A portfolio demonstrating how your writing improved a digital experience

·       Strong understanding of UX principles and human-centered design

·       Experience writing content for digital journeys, user flows and self-service interfaces

·       Practical knowledge of on-page SEO, including keyword use and structural optimisation

·       Familiarity with tools such as Google Analytics 4, Google Search Console, Ahrefs or SEMrush (or similar)

·       Excellent writing, communication and collaboration skills

·       Ability to use data and insights to inform and iterate content

·       Experience in financial services or regulated environments is desirable - but not essential

·       Alignment with our values of authenticity, action, connection, curiosity and empathy is key.

·       A competitive salary, including short-term and long-term incentives including access to an Employee Share Plan

·       Flexible work arrangements

·       Wellbeing program that includes an extra 5 days of leave above statutory requirement

·       Purpose aligned volunteer days

·       20 days paid annual leave with an additional 3 paid days of annual leave over the Christmas period

Want to know more about what it's like to work at Australian Ethical? Check out our LinkedIn Life Page here: https://www.linkedin.com/company/australian-ethical-investment/life/ or our Careers and Culture page here:  https://www.australianethical.com.au/work-with-us/

At Australian Ethical we embrace diversity in our people and thinking. We are committed to being an equal opportunities employer and never discriminate on the basis of race, religion, gender identity or expression, sexual orientation, age, marital or disability status. 

If this role interests you and you'd love to join the Australian Ethical team, apply here. We look forward to hearing from you!

Only short-listed candidates will be contacted. Applications or approaches via recruitment agencies will not be accepted for this position. Background checks will be conducted for the successful candidate, as per our regulatory requirements as a financial services organisation