Content Lead / Planning Director
Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Content Lead / Planning Director
Location: Mumbai, India
About the role:
Working in true collaboration with our client, we have one goal in mind: ‘to be the leading agency partner for the development of stunning and effective Needs based content and digital media campaigns’.
These brands are at the forefront of contemporary thinking, utilising in-depth insight for digital strategy and content advertising. They are also dedicated to sustainability and foregrounding a brand purpose, which means the work we do with them requires working creative thinking into every brief, regardless of scale.
We are currently looking to hire a Content Lead / Social Media Manager with 3-4 year’s experience to manage social networks for a top FMCG client.
The successful candidate will have a strong background of working with digital and social agencies, and must excel in producing engaging and creative social media and digital work, across planning, strategy and media.
An editorial background and creative skills such as Photoshop would be an advantage.
A passion for and inquisitive about AI and new technologies. An Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical
What you will be doing:
- Your key role will be to manage all content for the brand and build an engaging community on social media.
- Develops weekly/monthly social media calendar for Instagram & YouTube in line with the chosen proposition to drive relevance and BLK(brand love key) - will ensure content is shot and deployed on time and in full
- Ideates compelling and innovative campaign ideas (spanning over short and mid-term) to drive engagement on the platforms - the person will be responsible for end to end execution of the campaign - from ideation to deployment and measuring performance post-campaign to drive these activations in the future
- Will ensure timely execution/deployment of content across platforms - calendarizing and copy for our social content on all relevant platforms
- Will be responsible for driving reach, follower count, and engagement that drives our mind measures (movement on metrics of TOM and Spont for Digital)
- Will ensure new launch announcements and moment marketing to drive relevance
- Maintains bi-weekly and monthly trackers for all platforms to track progress on social
- Will hold responsibility of maintaining ORM for the brand on our digital
- Reaching a specific number of followers, engagement rate, reach on social
- Will ensure consistency of content churned out on social media - 30 posts in a month
- Will drive Input vs Output (ROI) on the spends on social/digital and bring in efficiencies MoM.
- Progress in mind measures on digital track (QoQ)
- Timely execution of content as per aligned calendars
- Manage content for the brand across social channels especially Instagram.
- Grow brand’s follower base aggressively by creating content, mapping performance, looking through competition, engaging with the influencer community and managing the online reputation.
- Write short and long form articles
- Repurpose existing content for different uses
- Master a variety of brand voices
- Work closely with clients to create strong concepts from initial briefing through to execution
- Set tone and drive creativity, working closely with the Creative Director-Copy(CD/ Account Director) and Data Strategists to ensure creative excellence
- Maintain a high awareness of relevant trending topics and news to identify content opportunities
- Be responsible for working with internal teams to gather input and validate the content
- Ensure consistency and quality across all written content
- Present and articulate concepts to clients
- Posting and scheduling all content and keep the content and cultural calendar up to date.
- Helping to plan the content calendars.
- Helping to develop copy to support our visual content.
- Participating in creative brainstorms alongside the Creative Director and Strategist.
- Having a great understanding of social channels and trends
- Staying up to date with updates and changes across the social platforms and communicating these to team members.
What you need to be great in this role:
- 4+ years strong experience writing for digital. Must be comfortable creating content and bring a fresh perspective to connect with audiences.
- Ability to strategies things from a long term perspective
- Good in analytics
- To be up to date with trends & know how of platforms
- Keep a track record of executing campaigns
- Experience working on Agile
- Understanding of how digital landscape works
- Should have ability to think on a 360/ cohesive level
- Proactive follow ups, to be on top of things
- Have worked with beauty/ personal care space
- Be the single-point contact for the creative team and the brand team.
- Lead the creative vision for the brand - strategy, copy, content, social with knowledge and expertise.
- Be immersed in the execution of Brand across all consumer touch points - social media, influencer, paid media including performance, PR, ecomm and DTC.
- Lead the team to qualitative + quantitative success.
- Act as a bridge between the teams and create short-term + long-term goals that are followed through.
- To take accountability & manage the flow of accountability and scale up quality work.
- Put together content schedules and create a seamless environment and flow of work.
- Must have flawless written English including punctuation and spelling.
- Someone who loves the pace of digital change and innovation.
- Someone who keeps abreast of pop culture, loves a meme, and keeps on top of internet trends.
- Good understanding of which content, formats and platforms drive which outcomes.
- Good understanding of people’s behaviour on social media across different platforms.
- A thorough understanding of the language and needs inherent to writing for beauty brands
- A powerful grasp of how content can play out across multiple mediums
- Able to use data and insight to inform creative
- A flair for words
- Good Communication skills
- Good in handling pressure
- The ability to think conceptually when needed. Experience working as part of a traditional creative team (designer and copywriter) would be helpful
- Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences
- Confident presenting and communicating clearly to other team members and clients.
- Preferably someone who comes from a digital first / digital only brand / editorial / agency.
- Passion for and inquisitive about AI and new technologies
- Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical
Req ID: 15956
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Our values shape everything we do:
Be Ambitious to succeed
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER,a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.