Know where you belong!
Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match-Meetic, PlentyOfFish, Okcupid, The League, Archer, Salams and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products - it’s the foundation of every team we hire.
When it comes to dating, the connection starts online, but the real magic happens once you meet in real life (IRL). We think the same is true for creating the best platforms, so we work together IRL in our office 3 days/week.
Match Group is looking for a Senior Director of Social Media to lead and evolve Tinder’s social and integrated marketing strategy across the region. This is a high-impact role sitting at the center of the paid, owned, and earned media ecosystem, with the opportunity to shape how one of the world’s most recognizable brands shows up culturally and connects with audiences.
As a key strategic leader, you’ll act as the primary liaison to US global leadership, ensuring strong alignment while also bringing a distinctly regional lens to execution and innovation.
This role can be based in Dublin (preferred), London, or Paris, and offers the chance to work across a diverse, high-performing international team.
Reporting to the VP of Marketing, EMEA, you’ll partner closely with Country Heads across the UK, Germany, France, Spain, and Italy, as well as regional leaders in Paid Media and Brand Partnerships. Together, you’ll drive cohesive, insight-led campaigns that elevate Tinder’s voice and impact across markets.
Key Responsibilities:
Lead and define Tinder’s editorial, creative, and influencer strategy across EMEA, building a cohesive social brand that balances regional consistency with local cultural nuance
Drive a strong focus on owned and earned media, shaping how Tinder shows up organically across platforms and markets
Act as the primary regional point of contact for key platform partners (e.g., TikTok, Meta, Google) on editorial and content strategy
Break down silos and scale best practices across markets—improving efficiency, consistency, and overall impact
Ensure all campaigns, activations, and cultural moments are “social by design,” embedded within a comprehensive influencer and talent strategy (spanning music, fashion, sports, and entertainment)
Unlock cross-market opportunities by scaling successful initiatives across multiple territories
Position social media at the intersection of Marketing and Communications, driving cultural relevance—especially with Gen Z audiences—and ensuring Tinder is part of key conversations and trends
Provide strategic leadership within a matrix organization, setting standards of excellence and guiding regional Marketing and Integrated Marcomms teams
Lead innovation and experimentation across social media and integrated marketing, including new formats, platform strategies, and product-led initiatives
Redefine and optimize cross-functional ways of working, including collaboration with teams such as Legal
Partner closely with Integrated Marcomms leads in each country to evolve how Tinder approaches Influencers, PR, and Events across the region
Drive success through growth in social channels—increasing scale, engagement, sentiment, and ultimately word-of-mouth impact to support top-of-funnel member acquisition
Skills & Experience:
7+ years of senior-level experience within an EMEA scope for a global brand, ideally in a direct-to-consumer or tech environment, with a strong track record in social media innovation and integrated marketing communications
Proven ability to translate both creative vision and business objectives into impactful strategies, with clear examples of success and scalable best practices
Experience in agency environments and/or major global media platforms is a plus, but not required
A strategic and creative thinker who can connect big-picture vision with executional excellence
An inspiring leader and collaborative team player, with the ability to influence, challenge, and align cross-functional stakeholders within a matrixed organization
Exceptional communication and storytelling skills, with the ability to craft clear, compelling narratives
Strong experience engaging with senior executives, including delivering concise, high-impact presentations to leadership
Fluent in English; additional European language skills (French, German, Italian, and/or Spanish) are a strong plus
Why Match Group?
• Work on products that impact millions, collaborating with global and diverse teams, shaping relationships and connections worldwide
• Providing premium healthcare, mental health support, emergency leaves
• Benefit from a healthy work-life balance in a flexible and welcoming environment
• Enjoy a modern office, close to transport and amenities
• Access lunch vouchers, a discounted ClassPass subscription
• Grow through e-learning, conferences, knowledge-sharing sessions, continuous learning programs, and global career opportunities
• Join regular social events like breakfasts, lunches, and apéros
• Use our products for free
Match Group is an equal opportunity employer and we value the rich dynamics that diversity brings to our group.
If you require reasonable accommodation to complete a job application, pre-employment testing, or a job interview or to otherwise participate in the hiring process, please let your Talent Acquisition partner know.
