Content Planner (Media Option)
BST is a subsidiary company of MGID Inc. in Thailand. Founded in 2011, BST provides digital media solutions that unlock the real potential of online advertising in the Thai market. With our international digital expertise and over 14 years of experience in Thailand.
Media Option is a full-scale performance digital media agency. Designed to be the optimal advertising solution, Media Option assists our clients in achieving not only campaign KPIs but also business goals. Our offering includes insight data for brands, strategic planning and access to the Media Option dashboard, ensuring high campaign conversions and result transparency.
What You'll Do:
Prepare content plans and strategies according to the client's brief and tasks set by the client acquisition manager and account manager
Approve the content plan and coordinate the realization of the proposed offer with the client through the client acquisition manager and account manager
Conduct technical support and monitoring of current advertising campaigns, compilation of reports, analysis, evaluation, and adjustment of results of advertising campaigns
Allocate budget appropriately to each channel as per campaign objectives and goals
Manage cost and price negotiation with publisher websites, Influencers, KOLs, and content agencies, and outsources
Quote the price for media plans and manage campaign profitability as the company standard
Recommend effective strategies and channels, and confidently present a well-thought-out presentation to clients
Explore new media & content channels and tools
Who you are:
Bachelor’s degree or higher in Communication Arts, Advertising, Marketing, or related field
2 years of working experience in content/ KOL planning and execution
Knowledge in Content placement, influencers, and KOLs
Knowledge of platform algorithms, how to successfully generate views, reach, and engagement in each social media channel
Computer skills - MS Office, Excel, PowerPoint
Knowledge of basic indicators and principles of how to measure and optimize content performance
English - Intermediate, Thai - Advanced/ Native
Ability to analyze information and make decisions
Will be a plus:
Good KOLs planning skills
Advertising agency experience
Know online metrics of video views, reach, engagement, and CTR
Energetic with good personality and interpersonal skills.
On-site shooting experience with KOLs
Languages proficiency:
Fluent Thai