Content Strategist (Fashion Design)

We are looking to hire a Content Strategist (Fashion Design) to join our team in Sydney or Melbourne. 

A career with WGSN is fast-paced, exciting and full of opportunities to grow and develop. We're a team of consumer and design trend forecasters, content creators, designers, data analysts, advisory consultants and much more, united by a common goal: to create tomorrow. 

WGSN's trusted consumer and design forecasts power outstanding product design, enabling our customers to create a better future. Our services cover consumer insights, beauty, consumer tech, fashion, interiors, lifestyle, food and drink forecasting, data analytics and expert advisory. If you are an expert in your field, we want to hear from you.   

WGSN is strengthening its focus on Australia with dedicated, market-specific trend translation designed to reflect the unique rhythm of the region. This enhanced approach meets the need for clearer seasonal direction and focused guidance, particularly across women’s apparel and high street retail — the heart of the local market — ensuring brands receive insight that truly connects in-market.

The Content Strategist, Australia (Fashion Design) will lead this work on the ground, turning WGSN’s global fashion direction into practical, locally relevant action for clients in Australia and New Zealand. By aligning trends to climate, lifestyle, retail cadence and Southern Hemisphere seasonality, the role helps clients understand what matters most and when to move — strengthening engagement, confidence and long-term partnership value.

You will partner regularly with:

- Global Fashion Design editors/strategists (Womenswear, Colour, Print & Graphics, Buying)

- Insight team (covering topics such as consumer, culture, sustainability themes)

- Regional commercial teams (Account Management, Client Success, Sales)

- Product and Marketing (to improve discoverability, packaging, and adoption)

- Senior leadership on strategic accounts 

- Lead an Australia-first point of view on women’s apparel trends, anchored in the nuances of the local market and retail environment.

- Translate WGSN’s global forecasts into clear, prioritised direction for AU/NZ clients — defining what to act on, what to monitor, and when it matters commercially.

- Provide Southern Hemisphere framing, buy windows and clear “what this means for AU/NZ” guidance.

- Own the Australia Fashion Design content plan, focusing on high-value formats (colour & print, key items, buyers’ briefings, brands to watch, retail analysis).

- Produce actionable, timely content across WGSN channels and formats (articles, reports, decks and webinars) tailored to high street/non-luxury teams.

- Develop repeatable frameworks (e.g. Australia Trend Priorities, Seasonality & Retail Cadence, Local Winners & White Space).

- Track and interpret AU/NZ retail and consumer signals — from calendars and competitive activity to product winners, value shifts, customer behaviour, sustainability trends and active/lifestyle influence.

- Feed relevant local insights into global narratives where appropriate.

- Support retention and growth through client meetings, renewals and strategic sessions.

- Deliver analyst-style presentations and webinars aligned to AU/NZ time zones.

- Equip commercial teams with clear talking points and scalable, client-ready assets.

- Reduce reliance on bespoke workarounds by creating scalable content that answers repeated client questions.

- Contribute to Menswear, Insight, Buying and Active where relevant.

- Work closely with global Fashion Design teams to complement—not duplicate—global coverage with AU-specific additions 

This list is not exhaustive and there may be other activities you are required to deliver.

- Significant experience in women’s apparel within high street / commercial / non-luxury fashion, ideally spanning trend, design, buying, merchandising, or forecasting.

- Proven ability to translate trends into commercial direction (what, why, how, and when) for retail teams.

- Strong understanding of the Australian fashion retail landscape, including local climate/lifestyle drivers and Southern Hemisphere seasonal realities.

- Knowledge of Australian/NZ retail calendars and buying cycles across major categories.

- Proven content creation skills: writing, editing, structuring insight, and turning complexity into clear prioritised guidance.

- Comfortable presenting to senior stakeholders and facilitating client sessions (virtual and in-person).

- Trend translation & decision support: You don’t just spot trends—you help clients act on them.

- Commercial instinct: You understand how product succeeds in market (silhouette, fabrication, colour, price/value, retail timing).

- Clarity and structure: You can simplify “too many options” into a confident point of view.

- Stakeholder management: Collaborative, responsive, and able to influence across functions.

- Data and feedback fluency: You can use usage signals and client feedback to refine what you create.

- Ownership: Comfortable being the single in-market content head for Australia, prioritising ruthlessly.

- Familiarity with sustainability trends in women’s apparel and how they show up commercially.

- Footwear and/or activewear product understanding (given local lifestyle-led demand).

- Experience supporting B2B clients and renewal/retention outcomes through content.

- Working pattern & travel

- Predominantly Australia-based with availability for AU time-zone client work.

- Occasional travel within Australia and to New Zealand for key accounts, events, or research as needed.

- Collaboration with global teams may require flexibility for some cross-time-zone meetings.

Our benefits and wellbeing package includes: 

- 20 days’ annual leave Fitness subsidy

- Employee Assistance Programme

- Great learning and development opportunities 

WGSN is the global authority on consumer trend forecasting.

We help brands around the world create the right products at the right time for tomorrow’s consumer.

The future is everything, it happens everywhere. WGSN is the world-leading forecaster because we track and analyse consumer behaviours, product innovation, design and creativity, everywhere.

We utilise our global resources and intelligence to research, source and analyse quantitative and qualitative data to produce our forecasts. Everything we do is focused on working with our customers to create a successful and positive tomorrow.

We source, review and assess quantitative and qualitative data to produce robust, actionable forecasts. To provide credible insights and design solutions for our clients, it is essential that rigour runs through everything we do.

An inclusive culture is one of our key priorities. We want our people to truly be themselves and thrive. We love having a diverse team of people who bring new ideas, different strengths and perspectives & reflect the global audience we work with.

Inclusive workforce 

We are committed to supporting the environment and sustainability, including ensuring our pension plan defaults to sustainable options and striving to be net zero by 2030.

Recognising great performance is a key part of our culture. Our Awards schemes recognise and reward the brilliant achievements of our people.  

We offer a flexible working environment with a wide range of flexible, hybrid and agile working arrangements. Conversations about flexible working have always been—and will continue to be—actively encouraged here.

We want to ensure everyone has the opportunity to perform their best when interviewing, so if you require any reasonable adjustments that would make you more comfortable during the process, please let us know so that we can do our best to support you.