Coordinator, Ad Operations
We’re RPA: an independent advertising agency that puts People First. It’s a unique philosophy for a different kind of agency: where we aspire to create work that truly matters to people, for brands that respect and value people, with a team we empower and treat like people. And we do it all in the heart of sunny Santa Monica, California.
Why You’ll Never Want to Leave
Our People First philosophy means creating a culture where people like you can thrive, do meaningful work, and — we hope — stick around for a while. In an industry known for high turnover, people at RPA seem to recognize the value of an environment that truly wants to support our Associates’ lives and career growth.
Who You’ll Be Collaborating With
Every day, you’ll be teaming up with a diverse, enthusiastic, multi-disciplinary team of professionals with a smart sense of humor and a strong desire to grow and develop.
An Ad Ops Specialist who was born in Los Angeles, loves traveling, trying new hobbies, and exploring her creativity
An Ad Ops Supervisor who loves surfing, playing tabletop games, or stressing over every pitch of a Dodgers game
An Associate Director who is an LA transplant from NYC who is currently raising 2 toddlers in beautiful SoCal
What You'll Be Helping Achieve
The Ad Ops Coordinator will be responsible for digital ad campaign management. The candidate will collaborate with media teams, account teams and vendors to implement and oversee digital ad campaigns. Excellent attention to detail, organization, and the ability to juggle multiple tasks at once will be a key component of the ad ops coordinator's success.
This is an entry level position and does not require a college degree.
What You’ll Be Working On
- Obtain trafficking sheet and creative assets for campaign launches
- Leverage DCM to traffic digital creatives to placements, generate tags to send to publishers
- Request and implement any verification/study/audience pixels from fourth party vendors (IAS, Comscore, Millward Brown, Nielsen, JD Power, etc.)
- QA all assets to ensure they are to spec
- QA trafficking work in DCM – Pull reporting to ensure campaign has launched and the proper ads have been trafficked
- Maintain a strong understanding of the ad specs sheet and how it is used
- Work with various DCO vendors: Sizmek, Doubleclick Dynamic, Flashtalking, etc. to traffic out dynamic assets according to campaign KPIs
- Coordinate with vendors, publishers, creative agencies, and internal teams to ensure the timely launch of campaigns
- Troubleshoot any campaign issues
- Commercial record data entry.
- Commercial pattern data entry.
- Provide overall support and/or coverage for Traffic Operations Floodlights
- Work with media planning team to strategize floodlight placement on the websites
- Generate floodlight tags and work with various dev teams to implement floodlights and partner pixels onto the appropriate websites
- QA floodlights in staging and live environment to ensure they are firing on the sites by leveraging web debugging tools
- Pull reports to confirm data is tracking accordingly including through ObservePoint
- Implement and QA partner pixels
- Troubleshoot any floodlight issues Additional Responsibilities
- Maintain an understanding of our preferred verification partner's product capabilities and the workflow needed for implementation
- Attend all relevant campaign meetings
- Set up any partner meetings for Ad Ops
- Juggle and prioritize tasks to manage constantly changing timelines
- Keep open lines of communication to ensure all stakeholders are aware of where you are in your workflow
- Monitor and respond to emails in a timely manner
- Contribute ideas to improve workflow processes
- Learn about developing technologies and how they can add value to our clients
- And other tasks and projects as assigned
How You’ll Excel In Your Role
- Extremely detail oriented
- Ability to work with large amounts of data within Excel
- SharePoint and/or Media Ocean knowledge
- Strong communicator and highly responsive to requests
- Interest in ad tech for digital and broadcast advertising
- Team player and finisher of all tasks assigned
- Preferred SharePoint and/or Media Ocean knowledge
- Working knowledge of HTML/javascript
- Familiarity with key ad servers (CM360, Flashtalking, Innovid, etc.)
- Able to translate technical details to non technical audiences
- Bonus points: enjoys solving puzzles/problems
Compensation
This is a non-exempt position and is eligible for overtime compensation.
The hourly rate for this position is $20.00 an hour, which is the equivalent to $36,400 gross pay a year.
Pay is not negotiable.
As an Equal Opportunity Employer, at RPA we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, disability or any other classification protected by Federal, state, or local law.