Creative Director
Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.
Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.
📍Prague/Madrid | 🌍 Global Creative Scope
We’re looking for a Creative Director who can set a clear creative direction, build strong campaign concepts from the ground up, and elevate the visual quality of Groupon across digital channels — while leading and developing a design team of 10+ creatives across graphic, motion, and multi-format production.
As the senior creative lead for design, you’ll own the visual direction of key campaigns, bring original ideas to life, and ensure our output is consistent, modern, and performance-driven. You’ll work hands-on (creating draft concepts, defining standards, shaping routes), while also acting as a people leader: driving team clarity, creative excellence, and strong execution through coaching, structured feedback, and smart resourcing. This is a unique opportunity to shape the next chapter of Groupon’s creative identity in a fast-moving, AI-first environment.
💻 What You’ll Do
Lead Creative Direction & Quality Standards
- Develop campaign concepts from scratch, including multiple creative routes, draft key visuals, and motion-first thinking.
- Own the visual direction for seasonal and performance marketing campaigns across Meta, YouTube, and owned channels (e.g. CRM).
- Act as a key guardian of Groupon’s visual identity — ensuring consistent brand application globally, with clear frameworks for local adaptation.
- Build and evolve templates, guidelines, and toolkits that scale quality and speed.
- Keeping abreast of the latest design trends, techniques, and technologies to ensure our creatives are cutting-edge and effective.
- Translate marketing briefs into clear visual ideas and collaborate closely with Brand & Marketing leadership.
- Constantly contribute with fresh perspectives and innovative ideas to elevate our brand storytelling across diverse markets.
Integrate AI into Creative Workflows
- Use Generative AI tools confidently for concepting, asset creation, and accelerating production.
- Combine AI outputs with industry-standard tools (e.g., Adobe Creative Suite, Figma) to deliver high-quality, scalable creative.
- Define and roll out best practices for AI-driven creative processes across the team, including quality control and brand consistency.
Lead & Grow the Design Team
- Manage and develop a team of designers across graphic, motion, and production, creating clarity on priorities, roles, and expectations.
- Run team rituals that improve output and speed: critiques, reviews, creative kickoffs, and retros/post-mortems.
- Coach designers through structured feedback, strengthen craft, and support career growth.
- Partner with stakeholders to plan resourcing and ensure the team can deliver high-quality work at scale.
- Manage external partners (freelancers/agencies) to extend capacity while maintaining standards, when applicable.
- Run team rituals that improve output and speed: critiques, reviews, creative kickoffs, and post-mortems.
- Actively collaborate with colleagues and foster a supportive and knowledge-sharing environment that encourages mutual growth, skill development, and the opportunity to make a significant impact.
Build Performance-Driven Creative
- Create visuals that not only look great but also deliver measurable results in paid channels.
- Partner with Marketing/Growth to turn insights into creative hypotheses, testing plans, and iteration cycles.
- Establish a simple system to capture learnings (what worked / why) and improve future creative performance.
🙌 What You’ll Bring
- .8+ years in Art Direction, Creative Leadership, or senior visual roles — ideally within e-commerce, marketplaces, or performance-driven environments.
- Strong portfolio demonstrating campaign-level thinking, concept development, and multi-channel execution (static + motion). Portfolio required—Only candidates with a portfolio will be considered.
- Proficiency in Figma and Adobe Creative Suite; other tools are a plus. Illustration skills are a plus.
- Ability to quickly produce draft concepts and visual routes, and guide others from concept to execution.
- Strong understanding of design for paid channels and what drives performance (format best practices, hooks, clarity, iteration).
- Proven people leadership: confident giving direct, constructive feedback and guiding designers at all levels.
- Practical experience with Generative AI tools and a proactive mindset toward adopting new creative technologies.
- Assertive, independent, and comfortable taking creative ownership from day one — with strong stakeholder communication.
💚 Why Join Us
- Shape the creative direction of a global marketplace brand.
- Work in an environment that values experimentation, new ideas, and an AI-driven creative approach.
- Collaborate with cross-functional teams that care about quality, impact, and performance.
- Influence how millions of customers interact with Groupon’s brand every day.
If you're excited to define strong creative concepts, elevate visual standards, and build performance-ready campaigns - this is your opportunity to have real creative impact at scale.
👉 Reach out, send your portfolio or work samples, and help us shape the future of Groupon’s visual identity. 🎨💚
Groupon is an AI-First Company
We’re committed to building smarter, faster, and more innovative ways of working—and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role—you’ll be right at home here.
Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.
Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers