Creative Strategist (Info Marketing)

ABOUT BAD MARKETING:

We’re a team of 170+ passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. At the core of our philosophy is the belief that excellence stems from a united team working toward a common objective: to not only help our clients grow profitably but also to provide them with an experience they can’t find anywhere else.

We specialize in information marketing, coaching, e-commerce, and local lead generation; partnering with clients that range from online educators and coaches to consumer product brands and local business owners. Our approach goes beyond Bold And Disruptive strategies. We invest deeply in our people through ongoing training, strong leadership, and a culture built on confidence, accountability, and growth. For us, fulfillment in your career is just as important as excelling in it.

ABOUT THIS POSITION:

As a Creative Strategist in the Info Department at BAD Marketing, you will own the intersection of data and creative performance. Your role is to lead creative ideation and strategy across a portfolio of direct-response info marketing clients, with a primary focus on increasing ad creative win rate and scalability.

You’ll guide and develop a team of designers and video editors, collaborate closely with strategists, media buyers, and copywriters, and turn performance data into actionable creative insights. This is a leadership role for someone who thrives on uncovering why creative wins, how to scale it, and where to find the next net-new opportunity.

RESPONSIBILITIES:

Creative Leadership

• Lead and oversee the creative team (static designers and motion editors), owning execution quality, output volume, and professional development.

• Set clear expectations, provide timely feedback, and ensure consistent creative standards across all deliverables.

• Drive creative ideation and brainstorming for Pods in collaboration with Strategists, Copywriters, and Project Managers.

Performance & Strategy

• Own creative win rate across clients, using performance data to guide ideation, iteration, and scaling decisions.

• Define creative testing hypotheses and collaborate with media buyers and strategists on testing structures.

• Analyze creative performance to identify patterns, insights, and repeatable frameworks for scalable success.

• Generate net-new creative concepts, angles, and variations informed by data, behavioral insights, and market trends.

Collaboration & Systems

• Partner cross-functionally with Strategists, Media Buyers, and Copywriters to align creative direction with account goals.

• Develop and maintain creative systems, frameworks, and processes for ideation, hooks, messaging, and iteration.

• Create clear creative briefs and iteration structures to ensure designers and editors have strong direction.

• Ensure each creative asset has a defined hypothesis, audience focus, angle, and performance intent.

• Oversee creative direction for additional assets including VSLs, webinars, funnels, and select web assets.

WHAT SUCCESS LOOKS LIKE:

• Consistently improving creative win rate across client accounts.

• Building a predictable, high-quality pipeline of creative concepts on a weekly basis.

• Faster iteration cycles driven by clear hypotheses and data-backed insights.

• A creative team that is growing, evolving, and producing stronger work over time.

• Proactive identification of new ideas, concepts, and variations that unlock scale.

• Clear visibility into creative performance across all assigned clients.

QUALIFICATIONS:

• 3+ years of experience in direct response or info marketing.

• Proven experience leading and developing creative teams (designers, editors, or blended teams).

• Strong understanding of performance creative formats, including scripted, educational, founder-led, testimonial, UGC, metaphor-driven, and static concepts.

• Ability to generate and iterate on ideas from both a visual and messaging perspective (without needing to execute copy or design yourself).

• Experience working cross-functionally with media buying, copywriting, funnels, and creative teams.

• Solid understanding of creative performance metrics, attribution nuances, and ad platform reporting.

• Familiarity with Hyros, Meta/Facebook, Google Ads reporting, and attribution models.

• Working knowledge of ClickUp, Figma, and Frame.io.

• Strong leadership, communication, and organizational skills.

BENEFITS:

• Comprehensive health, dental, and vision insurance plans (US Residents Only)

• PTO

• Paid US Holidays

• Ongoing professional development and leadership growth opportunities

• A collaborative, performance-driven environment that values creativity and results

ADDITIONAL:

• 9AM – 6PM EST

• Remote

• W2 (US Residents Only)

OUR CORE VALUES:

• BE BAD

• PLAY TO WIN

• EXTREME OWNERSHIP

• SOLUTIONS NOT PROBLEMS

• BEST IDEA WINS

• ALWAYS BE GROWING

• NOBODY IS BIGGER THAN THE TEAM