Creative, Viral Marketing

About the Role

Creatives single handedly have one of the hardest jobs at our company because they are responsible for developing ideas that have never been done before. Our Creatives are encouraged to shoot for the moon and come up with ideas for bits, scenes, challenges while thinking of how to create the best environment for content to freely form. 

Our Creatives are expected to think outside the box: connecting viral content mechanics with product moments, episodic storytelling, and social-first creativity. This role requires balancing commercial objectives with fan-first entertainment, constantly innovating in how we bring Beast content and brands to market across Brands, Franchises and Collabs.

What You’ll Be Doing

• Develop formats and frameworks for original, high-performing videos across Brands (Feastables, MrBeast Labs, Lunchly, MrBeast.Store), Franchises (Beast Games), and Collabs (Creators and Co-branded Products)
• Ideate and pitch high-concept social campaigns, product launches, creator collaborations, and cultural moments
• Collaborate with Brand Leads, Producers, and external partners to bring campaigns to life from ideation through delivery
• Lead brainstorms, writing sessions, and creative sprints tied to product drops, episodic releases, or partnership moments
• Translate complex brand narratives into simple, entertaining, and viral-first content formats
• Stay relentlessly dialed into platform trends, viral formats, and cultural moments to inject relevance and speed into everything we make
• Contribute to campaign planning with creative concepts that maximize reach, retention, and conversion across YouTube and short-form platforms

What Makes You a Fit

• Deep knowledge of YouTube, TikTok, and emerging platforms and trends
• Experience ideating and producing content tied to products, personalities, or partnerships
• Strong instinct for the balance between brand message and entertainment value
• Self-starter who thrives in a high-tempo, collaborative environment
• Excellent communicator – able to quickly and clearly pitch ideas to internal teams, leadership, and external partners
• Strong understanding of creator culture, influencer marketing, and branded entertainment
• Passion for making memorable, internet-breaking content that serves both fans and business goals

A Place to Call Home

We are based in Greenville, North Carolina, widely recognized as the cultural, educational, economic, and medical hub of Eastern North Carolina. Greenville is a university-medical community, home to East Carolina University and Vidant Medical Center, as well as a vibrant Uptown Greenville District with a diverse art, music, and food scene featuring an increasing number of unique, locally-owned businesses and restaurants.

Our excellent affordability, geographic location, and natural resources, combined with cultural, economic, educational, and medical amenities make Greenville-Pitt County a preferred community to call home.