CRM and Web Operations Manager

Location: remote USA anywhere (pacific time zone preferred)
Reports To: Director of Marketing Technology

Travel: up to 10% as needed 

Liquid Death is a better for you beverage company that will murder your thirst with a wide range of low calorie beverages from water to iced tea to energy drinks. Our goal is to be the funniest beverage brand on earth and to make health and sustainability 50 times more fun.

About the Role

We’re looking for a CRM & Web Operations Manager to own the day-to-day execution of our CRM and website operations. This key individual contributor role sits at the center of creative, marketing, analytics, and technology, ensuring that campaigns move smoothly from concept to launch and that our digital channels operate with speed, precision, and quality.  This key role will require someone high in technical project management capability and also who is highly organized, proactive, and energized by turning creative ideas into high-performing digital campaigns.

Key Responsibilities: 

Project Management & Workflow Operations

• Build, curate, and manage our weekly sprint process with an agile mindset
• Maintain and enforce the CRM production calendar, ensuring campaigns are planned and executed on schedule
• Translate requests from across the organization into clear, detailed, and measurable Asana tickets
• Prioritize incoming work across teams and ensure stakeholders understand timelines and expected outcomes
• Coordinate work across creative, marketing, campaign, DevOps, and product teams
• Serve as the operational hub between teams, ensuring alignment and keeping campaigns moving toward launch

CRM Operations (Email & SMS)

• Manage the end-to-end CRM campaign production process from asset requests through implementation
• Coordinate CRM launches across Campaign, Beverage Innovation, and Merchandising teams
• Track and follow up on creative assets to ensure campaigns remain on schedule
• Provide regular status updates and timeline visibility to stakeholders

CRM Performance & Optimization

• Own CRM performance analytics and report on key campaign outcomes
• Analyze customer behavior and campaign performance to uncover insights that improve LTV, engagement, and conversion
• Design and execute A/B testing strategies for subject lines, send times, and content
• Continuously evolve the Liquid Death CRM playbook through testing and data-driven optimization

Website Operations

• Manage implementation of site updates, audits, page builds, feature requests, and ongoing site optimization
• Coordinate with DevOps to ensure backend updates support performance, stability, and compliance
• Provide clear implementation instructions via Asana tickets
• Perform QA and quality control on launches and updates to ensure they deploy correctly

Qualifications Requirements: 

• Bachelor degree in Digital Marketing, Communications, or another related business field preferred 
• 5+ years of progressive Marketing Coordinator experience in fast-paced digital marketing or CRM/Lifecycle marketing roles, technical project management, or a combination with proven ability to manage complex marketing workflows and production calendars, ensuring campaigns launch on time and meet cross-team deadlines
• Functional understanding of Shopify Liquid, CSS, and HTML required 
• Knowledge of CRMs firm requirement (Klaviyo preferred) 
• Project Management: First-hand knowledge of Asana (user and builder) strongly preferred to manage workflows, build tickets, and coordinate cross-functional workstreams 
• Experience managing CRM campaigns (email and SMS) from planning and asset coordination through deployment and performance analysis required
• Highly organized, proactive, and self-directed, with a strong attention to detail and ability to manage multiple priorities simultaneously
• GREAT communication and relationship management skills - written, verbal, and personal
• Curious. Forward thinker. Self-starter. 
• Ability to work with cross functional teams across organizations to achieve results
• Deep comfort with joining a high growth start up environment where a high degree of ambiguity and adaptability to flex to market dynamics are critical 
• Proficiency with Google Suite (Google Sheets, Docs, Slides) preferred 
• Willingness to work pacific time zone hours required 
• Willingness to travel up to 10% as needed

The typical salary range for this position is: 105,000 - $115,000 

This range reflects an estimate of the anticipated base salary compensation for this role and does not include potential bonuses, equity, or benefits. The actual salary offer will take into account multiple factors including skills, experience, education, location, and applicable federal, state, and local wage and hour laws. Where state or local minimum salary requirements exceed the posted range, the Company will adjust compensation accordingly.