CRM Lead

We’re looking for a CRM Lead to own and evolve our customer relationship marketing across three fast-growing subscription DTC brands: Skin + Me, Hair + Me and Renew + Me. This role is central to driving customer retention, acquisition, lifetime value and engagement across the full customer lifecycle.

This is a hybrid working role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote. 

About the role:

You’ll help shape CRM strategy and execution across email, SMS and direct mail, managing and developing a Senior CRM Executive. Working closely with Growth, Product, Data and Brand teams, you’ll ensure CRM activity is insight-led, commercially effective and on-brand across all three business units.

You’ll build and optimise triggered programmes to reduce churn and improve prospect communications, playing a key role in improving customer experience and driving revenue and profit.

The ideal candidate is detail-oriented and confident turning data into actionable insight, with strong communication skills. 

What you’ll do:

• Here’s some examples of what you’ll be working on:
• Present proposals of CRM Strategy to the Head of Growth (Influencers and CRM) as well as Business Unit leads from Skin + Me, Hair + Me and Renew + Me, aligned to commercial and brand objectives.
• Define lifecycle strategies across acquisition onboarding, engagement, retention, cross-sell, upsell and win-back.
• Plan, execute and optimise CRM campaigns across email, SMS and other owned channels.
• Lead testing and experimentation (A/B testing, personalisation, frequency, messaging) to drive continuous improvement.
• Own CRM performance reporting across all three brands, with a strong focus on actionable insights, communicating them effectively to senior stakeholders.
• Work closely with Data to improve reporting capabilities which will help to inform segmentation, targeting and personalisation.
• Line manage and develop a Senior CRM Executive, providing clear direction, feedback and growth opportunities.
• Set priorities, manage workload and ensure high standards of execution within the CRM function.
• Work closely with the Product Design, Commercial and Customer Service Teams to ensure we have an integrated approach to our end to end customer experience.
• Work with the Brand Team to launch key campaigns on your channels. You’ll have the support of our amazing Design and Copywriting Teams.

Who you are:

These are the skills we’re looking for. Even if you don’t tick every box, but feel you’re right for us, we’d still love to hear from you.

• This is the perfect opportunity for a Senior Exec hoping to step into a managerial role.
• Significant experience in CRM and retention, acquired in a fast paced, high growth, data driven organisation.
• Strong understanding of CRM channels (email, SMS, Direct Mail and lifecycle marketing principles.
• Experience working directly with developers and/or data engineers on CRM projects, during which you have showcased an interest in technology and developed a strong understanding of databases and data flows.
• Strong understanding of Email Service Providers (ESPs) such as Klaviyo and other CRM tools.
• Experience briefing and working closely with design and copywriting teams to deliver best-in-class creatives.
• Commercially minded with a strong grasp of retention, churn and LTV drivers.
• Confident working with data, reporting and experimentation.
• Commercially-minded with an inquisitive and analytical mind.
• An intermediate understanding of SQL is advantageous, with a desire to develop this knowledge over time.
• Experience working across multiple brands or business units is a plus.

What You’ll Get:

• A chance to work at the intersection of health, beauty, and tech with three innovative and customer-centric brands.
• An opportunity to lead CRM strategy across multiple brands.
• Support from a talented in-house team of designers, copywriters, and marketers.
• Ongoing learning, development opportunities, and the ability to make a real impact.

Why should you choose + Me?

• A daily challenge – in a thrilling, entrepreneurial start-up environment, no two days will ever be the same.
• Make a difference – work within a revolutionary company that is focused on improving millions of lives.
• Significant equity – potentially life-changing value if you commit to our long-term mission.
• Serious commitment to growth – personal development is important to us and we’ll make sure we support your growth, and give you broad experience across your role.
• Support network – the Skin + Me investors and advisors that you’ll have the opportunity to work with have built some of the world’s best consumer companies.

Benefits:

• 25 Days Holiday (+ all the usual Bank Holidays) – It's important to take a break and recharge, that's why we offer a generous holiday allowance. 
• Free Breakfast & Lunch – It’s important you are well fuelled for the day so we've got your breakfast and lunch covered. Plus drinks and snacks are available too! 
• Hybrid working to give you flexibility – We are all remote on Wednesday and Thursday. When we are in the office on Monday, Tuesday and Friday our core hours are 10-4. If you're an early bird you can do 7-4, and if you're a night owl 10-7 is fine too. Need more flexibility around your life – just let us know.
• Equity – We offer a competitive salary and a generous share award package that means every employee has a stake in the business. We really are all in this together.
• Health and wellbeing focus – We offer a healthcare cash plan, cycle to work schemes plus free healthy breakfast and lunch in the office. We'll be sure to always prioritise your physical and mental health.
• £500 annual development budget for any learning, training and development opportunities. Courses, books, software – if it helps you in your role, we’ll help you get it. 
• For working parents, we’re proud to offer assistance, helping you save on nursery fees. The workplace nursery benefit allows you to save tax and National Insurance on the full cost of your nursery fees each month. 
• Culture club – Our culture club team meets every week to make sure we celebrate our big wins and milestones too, with parties, surprises and more. 
• You’ll get highly discounted Skin + Me products for you, and 10 friends + family too. 
• Generous employee referral scheme, if you know more fabulous people refer them to work with us too and you’ll get a bonus when they pass probation. 
• Dog-friendly office with two very cute resident dogs!

More About Skin + Me, Hair + Me and Renew + Me: 

There’s a huge problem in the world of personal care: people struggle with more than just how their skin or hair looks. They’re navigating confidence, identity, and long-term health—all deeply personal and ever-changing. Skin + Me, Hair + Me and Renew + Me exist to change that.

Skin + Me launched over six years ago with one mission: to revolutionise skincare through personalised, clinically-effective treatment that’s simple, sustainable, and built around real results. Now a category leader and scale-up success story, Skin + Me has delivered millions of personalised treatments through our signature Daily Doser and helped customers transform not just their skin—but how they feel in it.

From that foundation, we’re building out a powerful family of brands:

Hair + Me brings prescription-led, personalised treatment to the world of hair health, tackling concerns like thinning and loss with the same blend of dermatological expertise and tailored solutions.

And now, Renew + Me is our latest evolution—an advanced prescription skincare brand created specifically for midlife women. Born from the insights of Skin + Me and designed to meet the unique needs of women 45+, Renew + Me couples hard-working actives with deeply human insight to become the definitive skincare brand for this powerful life stage.

At Skin + Me, Hair + Me and Renew + Me, we advocate for real, long-term change—whether it’s better skin, hair, or health. Our mission is rooted in personalisation, expert care, and building deep trust with our customers. No compromises. Just undeniable results.

We recently raised £10 million in Series B funding, backed by top-tier investors like Octopus Ventures and leading DTC founders. Our founding team brings experience from some of the most trusted consumer brands in the world - Facebook, Charlotte Tilbury, Graze.com, and more.

With Skin + Me leading the way and our fast-growing younger brands already gaining traction, the +Me journey is just getting started. We’re scaling fast—and we’d love for you to be part of it.

Think you’re up for the challenge?