CRM & Lifecycle Marketer
Inner Circle is built for singles who know what they want. No endless swiping, just relevant matches with people who share your lifestyle, leading to thousands of real dates every day.
As CRM & Lifecycle Marketer, you make sure our members stay active and engaged by running and improving the communication they receive inside and outside the app. You coordinate and create CRM campaigns across markets, improve messaging that drives activity and use insights to spot opportunities in the user journey.
What you’ll drive:
Run the global CRM calendar and make sure campaigns go out smoothly across our markets.
Plan and schedule push notifications, emails and in-app alerts
Create campaigns with local marketing teams
Use campaign performance data to scale the best-performing messaging and campaigns across markets
2. Improve lifecycle messaging to increase activation, engagement and retention
Optimise copy, tone and messaging angles in automated pushes, IAAs and emails
Improve onboarding, activity and reactivation messages
Identify what works and scale successful messaging across markets
3. Identify funnel bottlenecks to propose and execute lifecycle improvements
Analyse where users drop off in onboarding, activity and matching
Turn insights into ideas for lifecycle triggers that help the user progress
Work with Product and Marketing teams to bring these improvements to life
4. Drive engaging lifecycle content across in-app and blog channels
Coordinate in-app content that keeps members engaged and returning to the app
Manage and publish blog content across markets
Use performance insights to improve content and engagement
Optimise blog content for SEO and AI search discoverability
What will help you be successful
You have ~2 years of experience in (content) marketing, CRM or lifecycle marketing and enjoy working on campaigns, messaging and engagement.
You are a proactive driver. You take ownership, push campaigns forward and look for ways to improve things without waiting for instructions.
You are structured and organised. You keep a clear overview of campaigns across markets and ensure communication goes out reliably and on time.
You have a strong creative marketing sense. You recognise good messaging and enjoy improving copy, campaign ideas and content that motivate members to engage.
You are analytical and curious. You like looking at campaign results and using insights to improve messaging, timing and engagement.
You are comfortable working with AI tools to create text, images and other content at scale.
You have a Bachelor’s or Master’s degree in marketing, business, communication or a related field.
Portuguese and/or Spanish is a strong plus, as most CRM communication happens in LATAM markets.
What we offer
A fulltime job that makes a positive impact on people's lives (4 days per week is possible too)
A competitive salary matched with your experience and ambition
An amazing work environment in our office at Prins Hendrikkade, at the heart of Amsterdam
A Macbook or other hardware of your choice to be able to do your job
Stay healthy and bring your own device allowance
Training and development budget
Frequent team get-togethers and team activities
Free Inner Circle VIP membership for you and your single friends
About Inner Circle
Inner Circle is less like a dating app, more like a member's club made for dating. Niche by design, it's for people who live ambitious, interesting lifestyles – and want to date people who move in similar circles. Built on the belief that opposites don't attract, a thorough application and screening process curates a community where everyone is worth dating – and people have more in common than just being single.
The independent bootstrapped tech company ranked in the FT1000 2020 list as one of the fastest-growing companies in Europe. The company was also the winner of Deloitte's Technology Fast 50 in The Netherlands in 2018.
At Inner Circle, we embrace our diverse community and team. We celebrate differences and know that they are key for helping us grow. Our team consists of 40 team members, with 16 nationalities and a female: male ratio of 60 : 40. Whatever your race, religion, colour, gender, national origin, political affiliation, sexual orientation, marital status, disability or age, we make sure everyone has the space to be themselves.
Ready to make an impact? Let's get the ball rolling, by applying now!