Malbon is looking for a CRM Manager to own and scale our customer communication channels—Email, SMS, and Push—with a clear mandate: drive revenue, retention, and lifetime value through best-in-class lifecycle marketing.This role sits at the intersection of strategy, execution, and analytics.
You’ll be responsible for building thoughtful customer journeys, optimizing channel performance, and partnering closely with Creative, e-Comm, and Data to ensure every message is timely, relevant, and on-brand.
Location: Malbon HQ is based in Santa Monica, CA. We are currently operating from a hybrid work schedule of 3 days a week in-office.
What You'll Do
Drive omni-channel retention and engagement strategies to drive growth for Malbon across North America and international marketsDesign and optimize lifecycle flows including welcome, abandonment, post-purchase, win-back, and loyaltyBuild segmentation frameworks based on behavior, lifecycle stage, and engagementLead email and SMS marketing strategy, execution, and deliverability across multiple platformsManage day-to-day performance of email, SMS, and Push, including automated and transactional campaignsCollaborate with marketing, ecommerce, creative, and external vendors to translate business objectives into CRM plansPlan and activate email, SMS, and Push for key brand initiatives and product launchesExecute geo-targeted campaigns to support wholesale and field eventsShare feedback, best practices, and campaign insights with global and US marketing partners and cross-functional teamsAnalyze channel effectiveness using internal and third-party data sources to identify optimization opportunitiesOwn weekly, monthly, and ad hoc channel reporting and analytics to inform tactics and strategy
What You'll Bring
Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field preferred (or equivalent experience)5+ years’ experience in relationship, digital, or email marketing requiredStrong understanding of direct-to-consumer strategies and digital marketingExperience with Google Analytics and 3rd Party Reporting Platforms preferredSkilled in developing segmentation, automation, and lead generation strategies and executing at the tactical levelDemonstrates creativity and innovation, with a willingness to dive into data and support the team
Perks & Benefits
Benefits: Competitive plans for Medical, Dental, Vision401(k) + matchingGenerous PTO policy + observed holiday calendar Monthly mobile/internet stipendEmployee discount for eligible products on malbon.com 