CRM Strategist

Cutting Edge Music Tech - On-Demand Vinyl Records

We are seeking a CRM Strategist to help us redefine the music industry. We've invented a new technology to produce on-demand vinyl records and built a web platform for music creators to create and sell their products worldwide via our store at zero cost. We partner with leading record labels, streaming services, digital providers, distributors, and iconic global artists to build a global solution for physical media, but most importantly, we give small and emerging artists frictionless access to offer vinyl and CDs to their fans through our innovative solution and planned production/fulfilment centres in Europe, the USA, and Asia. The vinyl market has grown over 20% yearly for the last 16 years, and CDs are growing again for the first time in two decades. By 2030, there will be nearly 200 million music creators worldwide (with AI accelerating this even further). Most would love to have their music on vinyl or CD for friends, family, and fans, many would happily buy a record for around $30 if accessible without high costs or minimums, which our scalable on-demand tech makes possible. elasticStage delivers easy, affordable access to this booming opportunity.

We are seeking an experienced CRM Strategist to lead the development and execution of our customer relationship management initiatives. In this revenue-driving role, you will build out our CRM system largely from scratch using CleverTap integrated with Sendgrid. Leveraging data insights, you'll identify key opportunities to create targeted email and SMS flows, automated journeys, and seasonal campaigns aimed at engaging users, improving retention, and maximising conversions on our platform. This position requires a strategic thinker with a proven track record in e-commerce or on-demand environments, where CRM directly impacts business outcomes like user lifetime value and sales growth.

Come join us and help scale a fast-growing, high profile industry disruptor! 

Responsibilities:

• Develop and implement comprehensive CRM strategies aligned with business goals, across acquisition, engagement, retention, and conversion in an on-demand e-commerce environment.
• Build, scale, and optimise the CRM infrastructure from the ground up, using CleverTap for advanced segmentation, automation, and multi-channel orchestration (email via SendGrid, SMS via providers such as Twilio).
• Analyse user data, behaviour patterns, and performance metrics (e.g, conversion rates, churn, engagement) to identify friction points, personalization opportunities, and areas for improvement.
• Design and execute targeted email and SMS campaigns, including automated flows, triggers, and complex user journeys with dynamic content to drive user actions and revenue.
• Plan and manage seasonal sales campaigns, promotions, and cross-selling/upselling initiatives to capitalise on peak periods and boost platform usage.
• Conduct A/B testing, monitor campaign performance in real-time, and iterate based on data-driven insights to optimise for key metrics like open rates, click-throughs, conversions, and ROI.
• Collaborate cross-functionally with marketing, product, engineering, and data teams to integrate CRM efforts with broader platform strategies and ensure seamless user experiences.
• Ensure compliance with regulations such as CAN-SPAM, GDPR, and SMS guidelines, while maintaining high deliverability and list hygiene.
• Generate reports and dashboards to track CRM impact on revenue, user loyalty, and business KPIs, presenting findings to leadership for informed decision-making.
• Stay abreast of industry trends in CRM, marketing automation, and on-demand e-commerce to introduce innovative tools and tactics that enhance user engagement.

Requirements

• 5+ years of hands-on experience in CRM strategy and management, preferably within e-commerce, on-demand platforms (e.g., delivery services, marketplaces), or high-growth tech environments.
• Proven expertise with CRM and marketing automation platforms such as CleverTap, Braze, HubSpot, or similar; experience with email/SMS tools like Sendgrid, Twilio is highly preferred.
• Strong analytical skills with proficiency in data tools, including SQL, Excel, Google Analytics, or equivalent; ability to derive actionable insights from complex datasets.
• Demonstrated success in driving revenue growth through data-driven campaigns, with a track record of improving conversion rates, user retention, and lifetime value.
• Deep knowledge of customer segmentation, personalisation, A/B testing, and multi-channel marketing (email, SMS, push notifications, in-app messaging).
• Excellent project management abilities, with experience handling multiple campaigns, deadlines, and cross-functional collaborations in fast-paced settings.
• Strong communication and interpersonal skills, with the ability to present strategies and results to stakeholders at all levels.
• Familiarity with HTML/CSS for email debugging and optimisation is a bonus.
• Passion for user-centric approaches and a customer-obsessed mindset, ideally with experience in the on-demand economy.

Benefits

What We Offer:

• Industry-Leading Salary Package: Enjoy a highly competitive salary package that rewards your expertise and hard work.
• Flexible time off: 25 days of paid holiday, a paid birthday off, and remote-friendly working.
• Comprehensive Pension Scheme: Secure your future with our robust pension scheme.
• Cutting-Edge Tech Office Environment: Work in a modern, tech-driven office environment equipped with the latest tools and technology.
• Medical Insurance: Protect yourself with our comprehensive medical insurance plan.

Work Location: 

• Enjoy a hybrid work model with the flexibility to work from home, while spending at least 2 days a week in our vibrant London, King's Cross office.