CRM Technical Analyst
Spotlight Sports Group is a global media and technology company specialising in content and data within sports betting, horse racing and fantasy sports. With over 400 employees, the group operates multiple award-winning brands, including Racing Post, the world’s largest horse racing affiliate, Pickswise, myracing and Free Super Tips. We partner with leading operators across the betting industry to produce and build multilingual, best-in-class digital products and content to engage and educate customers. ICS-digital, an international marketing agency including ICS-translate, also operates under the group.
The CRM Technical Analyst is responsible for owning the infrastructure, data pipelines & cleanliness, technical implementation and reporting dashboards of our CRM campaigns, specifically within Braze, ensuring that they are seamlessly integrated to drive highly personalised and segmented campaigns.
Key Accountabilities:
- Serve as a bridge between CRM and our development teams to aide the implementation new technical features
- Own and develop Looker and Braze reporting dashboards, translating raw data into actionable insights
- Own the technical implementation of campaigns in Braze, primarily for multi-stage, automated canvas flows that are highly segmented and deliver key business personalisation goals
- Analyse customer data to identify trends, behaviours, and opportunities that support strategic decision making.
- Conduct A/B tests to optimise personalisation strategies, messaging, and content delivery for maximum impact and effectiveness
- Work closely with cross-functional teams such as marketing, commercial, product, SEO, and content, to align initiatives with broader business goals
- Keep abreast of industry trends, best practices, and emerging technologies in CRM and personalisation to drive continuous improvement and innovation
Requirements
- Advanced working knowledge of Braze (or equivalent CRM system) across campaign programming, conditional logic, a/b optimisation, data management and identifying customer-level insights.
- Direct experience in the delivery of automated CRM communications across multiple platforms and channels
- Proficient in managing data pipelines and utilising Braze Currents is preferred.
- Experience with SQL or similar analytical languages is preferred.
- Exceptional data management skills
- Experience with Segment and Snowflake a plus.
- Comfortable with ambiguity and creating processes in complex environments to drive progress
- Superb ability to interpret technical results and communicate insights effectively to non-technical stakeholders and senior leadership.
- Meticulous attention to detail regarding data mapping, testing, and quality assurance
- Results-driven marketer with proven quantitative and analytical skills
Benefits
We offer a range of well-being initiatives, including private medical insurance, excellent parental leave, a working globally policy, mental health support, assistance programs, and social gatherings. We also provide a pension scheme and various other benefit schemes. Plus, we all get our birthdays off work and enjoy 25 days of holiday per year.
We’ve also got you covered with life assurance and exclusive perks like the Star card and our Step Further Awards (our employee recognition program) to recognise your dedication. For those working via the hybrid model (in the office and at home) we’ve made commuting easier with our Season Ticket Loan and Cycle to Work Scheme.
You can also take advantage of complimentary access to our Racing Post Members Club, complete with an Ultimate Membership. We believe in making a positive impact beyond the workplace, and you'll have the chance to volunteer two days per year with our charity partner.