Customer Lifecycle Marketing Analyst
At SiteMinder we believe the individual contributions of our employees are what drive our success. That’s why we hire and encourage diverse teams that include and respect a variety of voices, identities, backgrounds, experiences and perspectives. Our diverse and inclusive culture enables our employees to bring their unique selves to work and be proud of doing so. It’s in our differences that we will keep revolutionising the way for our customers. We are better together!
What We Do…
We’re people who love technology but know that hoteliers just want things to be simple. So since 2006 we’ve been constantly innovating our world-leading hotel commerce platform to help accommodation owners find and book more guests online - quickly and simply.
We’ve helped everyone from boutique hotels to big chains, enabling travellers to book igloos, cabins, castles, holiday parks, campsites, pubs, resorts, Airbnbs, and everything in between.
And today, we’re the world’s leading open hotel commerce platform, supporting 50,000 hotels in 150+ countries - with over 130 million reservations processed by SiteMinder’s technology every year.
About the Customer Lifecycle Marketing Analyst role...
We are looking for a talented Analyst to be the primary data enabler for our Customer Marketing team, with a focus on data activation across our lifecycle campaigns.
In this role, you will own the data foundations that power our customer marketing—from enabling data connectivity between data warehouse and CRM tools, to delivering post‑campaign analysis and insights that inform what we do next. You’ll partner with the team to translate business questions into clear data requirements, ensure we can target and segment effectively through the funnel, and enable effective measurement and optimisation.
You’ll help guide customers to value quickly by identifying the behaviours that matter most in early activation, and increase customer lifetime value (LTV) by surfacing opportunities to drive adoption across our products and Smart Distribution Platform.
This role is ideal for an analyst who is passionate about customers and excited to deepen their analytical skills. You’ll work closely with our Customer teams, Product Marketing, Go‑to‑Market teams, Strategic Operations, and Data teams to turn data into impactful customer experiences and measurable business outcomes.
What you’ll do…
Customer Lifecycle Analytics
You will collaborate with Customer, Product, and Product Marketing teams to build a unified view of the customer experience across the lifecycle, using segmentation and cohort analysis to uncover insights. You’ll continuously learn from customer behaviour and feedback, feeding those learnings back into future campaigns and tactics so our programs stay relevant and impactful.Campaign Performance, Reporting & Optimisation
You will consistently monitor, iterate, and report on lifecycle campaigns by reviewing multi-channel communication performance, engagement, product adoption, and attach data. Working cross‑functionally, you’ll help define reporting metrics, run post‑campaign (PCA) analysis, identify optimisation opportunities, and clearly define success metrics for every program so we can measure, compare, and improve over time.Data Enablement & Audience Strategy
You will collaborate with Strategic Operations and data teams to design and refine audience pathways for customer communications and commercial programs, ensuring we can target, segment, and orchestrate journeys effectively across the funnel.
What you have...
2 - 3 years experience in an analytical role (Business Analyst, Data Analyst, Marketing Analyst or similar)
Bachelor degree in quantitative field (Business, Finance, Statistics, Data Science, Engineering)
Strong analytics skills and good understanding of the customer lifecycle marketing funnel.
Experience working with complex audience segmentations.
Takes end-to-end accountability for campaign analytics, from cohort identification to post campaign analysis.
Rockstar collaborator who loves working with many stakeholders to produce a great customer outcome.
Thrives on the pace of a high growth tech environment and works at speed while delivering a high quality outcome.
Self-starter and multitasker; comfortable juggling and managing multiple projects and driving them to completion.
Technical Skills
Strong knowledge in SQL for extracting, manipulating and interpreting data (Snowflake / Databricks or similar).
Strong knowledge in MS Excel/Google Sheet including pivot table, vlookup, transformation, visualisation
Proficiency in creating dashboards and visualisations using BI platforms like Tableau, Looker Studio, PowerBI or similar.
Experience in using Customer Data Platform like Hightouch to connect data points from data warehouse to crm tool.
Bonus Experience
Solid working knowledge of marketing automation platforms such as Marketo, Intercom, and social channels is an advantage.
Marketing experience in SaaS or Tech business with a real passion for the customer.
Digital native who grasps new technology easily.
Our Perks & Benefits…
- Equity packages for you to be a part of the SiteMinder journey
- Hybrid working model (in-office & from home)
- Mental health and well-being initiatives
- Generous parental (including secondary) leave policy
- Paid birthday, study and volunteering leave every year
- Sponsored social clubs, team events, and celebrations
- Employee Resource Groups (ERG) to help you connect and get involved
- Investment in your personal growth offering training for your advancement
Does this job sound like you? If yes, we'd love for you to be part of our team! Please send a copy of your resume and our Talent Acquisition team will be in touch.
When you apply, please tell us the pronouns you use and any adjustments you may need during the interview process. We encourage people from underrepresented groups to apply.