Demand Generation Manager
About Attain
Attain is a permissioned purchase data and technology company building a connected buy-side and sell-side ecosystem that brings truth, trust, and real revenue impact to modern marketing.
At the core is live, verified consumer purchase behavior—captured through direct relationships with millions of consumers, protected by responsible data practices, and activated through enterprise-grade infrastructure and AI.
Our mission is to rebuild marketing on reality. Attain exists to anchor the industry in trusted, permissioned purchase intelligence—empowering businesses to make smarter decisions, respect consumers, and grow with confidence based on what truly happens in the marketplace.
About the role
We are looking for a Demand Generation Manager to join the B2B marketing team to help build and scale the programs that drive awareness of and qualified pipeline for Attain. You'll own HubSpot as the central system for marketing automation and campaign execution, while building and orchestrating multi-channel programs that deliver measurable revenue impact.
This role requires someone experienced in hands-on execution, moving quickly to test, learn, and continuously improve performance. You’ll have the opportunity to take ownership of demand-gen at a growing company, with room to shape the functions as we scale.
We are hiring this role to be based out of either Chicago, IL or New York, NY. At the moment, we are targeting candidates who are currently based in those markets. Thank you for understanding!
Preferred Qualifications
- 5+ years of experience in B2B demand generation or digital marketing, preferably in SaaS or data/technology environments; experience in high-growth organizations is a plus
- Strong proficiency in HubSpot including workflows, lifecycle stages, reporting, and marketing automation
- Experience building nurture programs, lifecycle campaigns, and behavioral workflows
- Experience working with Salesforce data and integrations into HubSpot
- Strong analytical skills with demonstrated experience analyzing performance and revenue impact
- Excellent project management and organizational skills with the ability to own programs from concept through optimization
- Strong written and verbal communication skills with the ability to collaborate across teams and influence without authority
- Building account-level engagement programs within agencies or partner ecosystems
- Experience running or supporting paid media campaigns on LinkedIn and other platforms.
- Creative skills including proficiency in Google Slides, Figma, or with other design tools
What a typical week might look like
- Building and executing the monthly newsletters for Attain and our key accounts
- Building and launching a new nurture sequence in HubSpot for a specific buyer persona or product vertical
- Analyzing performance data from recent campaigns and adjusting targeting, messaging, or channel mix based on what's working
- Developing email and paid social campaigns that deepen relationships within agency accounts, or working with the partnerships team to identify and nurture the right account profiles
- Optimizing paid media campaigns on LinkedIn, testing new creative or audience segments to improve conversion rates
- Working with Product Marketing to include messaging about upcoming new products within marketing communications
- Refining lead scoring models or routing logic to ensure Sales receives the most qualified, sales-ready leads
- Creating performance reports that connect marketing activity to pipeline generation and revenue outcomes
- Testing new landing page variations, email subject lines, or calls-to-action to improve conversion paths
At the end of your first year, you'll have helped us
- Refine our marketing communications including newsletters and other messaging
- Build a library of nurture programs and lifecycle workflows in HubSpot
- Expand engagement within key accounts by developing programs that reach multiple stakeholders across agencies and enterprise organizations
- Refine reporting dashboards that demonstrate marketing's impact on pipeline and revenue
- Strengthen alignment between Marketing and Sales with tighter feedback loops
- Position Attain's demand gen function as a strategic growth driver with proven, repeatable processes
We're excited to hear from you.
At Attain, we are passionate about finding people to continuously help us grow our organization. We encourage you to apply, even if your experience doesn't match every detail of the job description. If we don't see something that immediately fits, we will keep your resume on file for future opportunities.