Demand Generation Marketing Manager, Insurance
About InvoiceCloud:
InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group. Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation. It’s an award-winning, purpose-driven environment where top talent thrives. To learn more, visit InvoiceCloud.com.
- Owns demand generation strategy and execution for the insurance vertical, operating with accountability for pipeline contribution and campaign outcomes.
- Manages end-to-end campaign execution, including planning, launch, optimization, and post-campaign analysis.
- Serves as a primary marketing partner to sales, ensuring alignment on target accounts, messaging, and pipeline priorities.
- Maintains accurate campaign tracking, documentation, and reporting to support transparency and continuous improvement.
- Designs and manages scalable campaign workflows across marketing automation, CRM, and ABM platforms to support long, complex enterprise sales cycles.
- Builds and optimizes nurture programs and lifecycle campaigns to improve lead progression and conversion efficiency.
- Standardizes segmentation, list management, and campaign processes to reduce manual effort and improve execution consistency.
- Uses performance data and funnel metrics to identify bottlenecks and refine programs for stronger ROI.
- Executes full-funnel demand generation programs that drive measurable increases in qualified pipeline from insurance biller audiences.
- Tracks and reports on KPIs including MQL and SQL volume, pipeline contribution, funnel conversion rates, and campaign ROI.
- Supports industry events and conferences with integrated pre- and post-event campaigns that generate follow-up engagement and pipeline.
- Continuously optimizes campaigns to exceed performance benchmarks and support revenue growth objectives.
- Leverages ABM platforms and intent data to identify, target, and engage high-value insurance accounts and buying groups.
- Applies automation and AI-enabled capabilities within marketing platforms to improve targeting, personalization, and campaign optimization.
- Develops and promotes high-impact assets such as webinars, whitepapers, calculators, case studies, and solution briefs that highlight payment innovation in insurance.
- Experiments with new channels, tools, and tactics to evolve demand generation approaches as the market and buyer behaviors change.
- 2–3+ years of experience in B2B demand generation, ideally within payments, fintech, billing, or SaaS
- Experience marketing to insurance carriers or insurance-adjacent audiences, including billing, receivables, and enterprise operations
- Hands-on experience with marketing automation platforms, CRM systems such as Salesforce, ABM tools, and digital campaign platforms
- Strong analytical skills with the ability to interpret performance data and make data-driven decisions
- Excellent communication skills with the ability to simplify complex value propositions
- Understanding of insurance billing workflows, payment acceptance, reconciliation, and compliance requirements
- Familiarity with enterprise buyer groups and multi-stakeholder purchasing processes
InvoiceCloud is committed to providing equal employment opportunities to all employees and applicants. We do not tolerate discrimination or harassment of any kind based on race, color, religion, age, sex, nationality, disability, genetic information, veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected under applicable laws.
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